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Groupe Confiance's target audience is broad but focused on the real estate market within specific geographical regions, primarily France, with a strong emphasis on the Occitanie region, including cities like Toulouse, Montpellier, Perpignan, and Narbonne. Their audience includes individuals looking to buy (first-time buyers, repeat buyers, investors), sell (individual sellers, property developers), or rent properties. They target both the primary residence market and the investment property market, particularly those interested in new build projects (neuf) due to their specialized services in this area. Furthermore, given their comprehensive service offerings, they likely target clients who appreciate a full-service approach, from initial property search and financing advice to legal support and after-sales service. The emphasis on local agencies and proximity suggests a desire to serve clients who prefer face-to-face interaction and localized expertise.
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 31
Gender: Male
Occupation: Financial Analyst
Education: Master's Degree, Finance
Age: 26
Gender: Female
Occupation: Nurse
Education: Bachelor's Degree, Nursing
Groupe Confiance primarily operates in France, specifically the Occitanie region, with a minor presence in neighboring European countries for potential client reach.
France
Belgium
Switzerland
Luxembourg
Spain
Primary age group concentration shows strong presence in:
31-35
Most active age range
Medium to high-income households, particularly those with 2-4 members, are the primary target, seeking property solutions.
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