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Groupe Confiance Target Audience

Groupe Confiance's target audience is broad but focused on the real estate market within specific geographical regions, primarily France, with a strong emphasis on the Occitanie region, including cities like Toulouse, Montpellier, Perpignan, and Narbonne. Their audience includes individuals looking to buy (first-time buyers, repeat buyers, investors), sell (individual sellers, property developers), or rent properties. They target both the primary residence market and the investment property market, particularly those interested in new build projects (neuf) due to their specialized services in this area. Furthermore, given their comprehensive service offerings, they likely target clients who appreciate a full-service approach, from initial property search and financing advice to legal support and after-sales service. The emphasis on local agencies and proximity suggests a desire to serve clients who prefer face-to-face interaction and localized expertise.

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 31

Gender: Male

Occupation: Financial Analyst

Education: Master's Degree, Finance

Age: 26

Gender: Female

Occupation: Nurse

Education: Bachelor's Degree, Nursing

Léa Dubois

Léa Dubois

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: YouTubeInstagramLinkedIn

Goals

  • To purchase a modern new build apartment in Toulouse that is close to public transport and her workplace
  • To secure a favorable mortgage rate and understand the financial implications of homeownership clearly
  • To have a seamless and well-supported home buying process without feeling overwhelmed by paperwork.

Pain Points

  • Finding accurate and up-to-date information on new build properties in a competitive market
  • Navigating the complexities of financing and legal documents without prior experience
  • Worrying about hidden costs and unexpected issues during the property acquisition process.

Groupe Confiance Geographic Distribution

Groupe Confiance primarily operates in France, specifically the Occitanie region, with a minor presence in neighboring European countries for potential client reach.

Top Countries

France flag

France

99%
Belgium flag

Belgium

0.2%
Switzerland flag

Switzerland

0.2%
Luxembourg flag

Luxembourg

0.2%
Spain flag

Spain

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Medium to high-income households, particularly those with 2-4 members, are the primary target, seeking property solutions.

Employment Status

Income Distribution

Education Level

Groupe Confiance Behavior Analysis

Behavior Profile

Personalized Guidance
Trust
Local Expertise
Comprehensive Support
Online Search
Facebook
YouTube
Instagram
Desktop Usage
Android Usage
Home Decor
Personal Finance
Family Activities
Local Community Events
Stress-Free Process
Transparent Valuation
Accessibility

Device Breakdown

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