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Men's Wearhouse

Indochino

Top Marketing Channels

Men's Wearhouse

  • Television Advertising
  • Examples: Super Bowl commercials, Holiday season ads, 'You're gonna like the way you look' campaign
  • Campaigns: Super Bowl Ad Blitz, Holiday Style Guide, 'Look Your Best' Campaign
  • Digital Marketing
  • Examples: Search Engine Marketing (Google Ads), Social Media Ads (Facebook, Instagram), Email Marketing
  • Campaigns: Online Suit Sales Event, Holiday Flash Sale, Newsletter Sign-up Discount
  • Partnerships & Sponsorships
  • Examples: Sports team sponsorships, Prom/Wedding event partnerships, Celebrity endorsements
  • Campaigns: NFL Style Partner, National Prom Tour, Celebrity Collection Launch

Top Sales Channels

  • Brick-and-Mortar Retail
  • In-store sales associates, Physical showrooms, Tailoring services in-store
  • Annual Clearance Sale, Buy One Get One Free Event, Wedding Party Package
  • E-commerce Website
  • Online store, Mobile app, Click & Collect service
  • Cyber Monday Deals, Online Exclusive Discounts, Free Shipping Promotion
  • Group Sales/B2B
  • Corporate uniform programs, Wedding party packages, Event bulk orders
  • Group Discount Program, Wedding Specialist Consultation, Business Attire Solutions

Greg Chapman's Executive Tailored Clothes SWOT Analysis

Strengths

Strong brand recognition

Extensive retail footprint

Wide range of price points.

Weaknesses

Perceived lower quality compared to bespoke

Less personalized service

Focus on mass market trends.

Opportunities

Expand custom and made-to-measure offerings

Enhance online customization tools

Partner with event planners.

Threats

Competition from online direct-to-consumer brands

Changing consumer preferences towards casual wear

Economic downturn impacting discretionary spending.

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