Top Marketing Strategies for Green Gridiron

Green Gridiron User Persona

Name:

Marcus Johnson

Age :

17

Gender :

Male

Occupation :

High School Student

Industry :

Education

Education :

High School Diploma, Pursuing

Preferred platforms

GOALS

• To become a starting player on his high school varsity football team and earn a college scholarship
• To find a high-quality, stylish helmet that fits well and expresses his personality
• To improve his skills and technique on the field through drills and training

Frustrations

• Saving up enough money to afford the customizable helmet he wants
• Dealing with peer pressure and competition for spots on the team
• Feeling overwhelmed by the college recruitment process and pressure to perform well

Name:

John Smith

Age :

35

Gender :

Male

Occupation :

Coach

Industry :

Sports

Education :

Bachelor's Degree, Sports Science

Preferred platforms

GOALS

• To lead his team to a winning season and build a positive team culture
• To find durable, affordable helmets that meet safety standards for his players
• To stay updated on the latest coaching techniques and strategies

Frustrations

• Managing a limited budget for equipment and resources
• Dealing with parents and their expectations for their children
• Balancing the demands of coaching with family and personal life

Name:

Susan Miller

Age :

45

Gender :

Female

Occupation :

Parent

Industry :

Finance

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• To support her son's passion for football and keep him safe on the field
• To find the best deals and discounts on football equipment without compromising quality
• To connect with other parents and stay informed about team activities and events

Frustrations

• Juggling work, family, and her son's busy football schedule
• Worrying about the risk of injuries and concussions in football
• Finding time to research and compare different helmet options and make informed purchasing decisions

Green Gridiron Geographic and Demographic Insights

Geographic Insights: Green Gridiron's primary market is the US, capturing a significant majority of users. Canada follows with a small percentage, suggesting potential for targeted expansion.

Demographic Insights: Green Gridiron sees its largest user base in the 18-24 age group, with a significant portion between 35-44, likely parents. The brand predominantly appeals to males.

Green Gridiron Socio-economic Profile

Household and Income Insights: Green Gridiron appeals to households of 3-4 people with a largely middle-income demographic, reflecting the affordability factor of their products.

Educational and Employment Insights: A large portion of Green Gridiron's target audience are students currently pursuing high school education, aligning with the importance of this demographic in football.

Green Gridiron Behavioral Insights

Interest-Based Insights: Users interested in Green Gridiron are passionate about sports, particularly football, and show interest in sporting goods, fitness, and potentially related areas like video games and fashion.

Technology and Social Media Usage: Green Gridiron's target audience is active on visual platforms like Instagram and YouTube, with considerable usage of Facebook, Twitter, and TikTok. They prefer mobile usage (Android and iOS) slightly over desktop.

Green Gridiron Top Competitors