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Google Play Target Audience
Google Play's target audience is broad, encompassing users of Android devices interested in apps, games, movies, TV shows, books, and more. The platform caters to a global audience with various interests, as evidenced by the wide array of app categories and content highlighted.
User Segments
Google Play Geographic Distribution
Google Play's largest market is India with a 40% user share, followed by the US with 15%. Brazil, Russia, and Indonesia represent significant but smaller markets.
Top Countries
India
United States
Brazil
Russia
Indonesia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Google Play users commonly belong to households of 2-4 people, with a predominantly middle-income demographic (50%).
Employment Status
Income Distribution
Education Level
Google Play Behavior Analysis
Behavior Profile
Device Breakdown
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