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CareMates targets older adults (specifically those aged 60-70+) and their families seeking support and care services. Additionally, they target individuals interested in caregiving roles and seeking employment opportunities within the caregiving sector.
CareMates has a strong presence in the US and Japan, comprising a significant portion of their user base. They see smaller but growing markets in Canada, the UK, and Australia.
United States
Japan
Canada
United Kingdom
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
CareMates' target audience largely consists of individuals from single and small households with low to medium income levels, reflecting the demographics of their target age group.
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