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CareMates Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Age: 19
Gender: Male
Occupation: Part-Time Retail Assistant
Education: Associate Degree
Age: 20
Gender: Female
Occupation: University Student & Part-Time Food Service Worker
Education: Associate Degree
Sakura Tanaka
Goals
- Achieve good grades to get into a reputable university
- Find engaging extracurricular activities to build a strong resume
- Connect with peers and maintain a vibrant social life.
Pain Points
- Balancing academic pressure with social commitments
- Limited disposable income for desired activities
- Feeling misunderstood by adults regarding online trends and interests.
CareMates Geographic Distribution
CareMates primarily targets Japan, indicated by Japanese text. Other markets include US, Canada, Australia, and UK, but with significantly smaller estimated user percentages.
Top Countries
Japan
United States
Canada
Australia
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
CareMates caters mostly to households of 2-4 people with medium income levels, suggesting a focus on supporting families and individuals.
Employment Status
Income Distribution
Education Level
CareMates Behavior Analysis
Behavior Profile
Device Breakdown
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