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CareMates Target Audience

CareMates targets older adults (specifically those aged 60-70+) and their families seeking support and care services. Additionally, they target individuals interested in caregiving roles and seeking employment opportunities within the caregiving sector.

User Segments

CareMates Geographic Distribution

CareMates has a strong presence in the US and Japan, comprising a significant portion of their user base. They see smaller but growing markets in Canada, the UK, and Australia.

Top Countries

United States flag

United States

45%
Japan flag

Japan

45%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

CareMates' target audience largely consists of individuals from single and small households with low to medium income levels, reflecting the demographics of their target age group.

Employment Status

Income Distribution

Education Level

CareMates Behavior Analysis

Behavior Profile

Device Breakdown

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