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Intesource

AFMS

Cass Information Systems

Top Marketing Channels

Intesource

  • Content Marketing
  • Examples: Whitepapers on procurement best practices, Blog posts on strategic sourcing, Case studies of successful cost savings
  • Campaigns: Procurement Insights Series, The Sourcing Advantage, Customer Success Stories
  • Digital Advertising
  • Examples: Google Ads for 'e-sourcing solutions', LinkedIn Sponsored Content targeting procurement managers, Banner ads on industry-specific websites
  • Campaigns: Smarter Sourcing Solutions, Optimize Your Spend, Transform Your Procurement
  • Industry Events/Webinars
  • Examples: Sponsorship of procurement conferences, Hosting webinars on supply chain resilience, Participation in trade shows
  • Campaigns: Future of Procurement Summit, E-Sourcing Masterclass Series, Connect with Intesource Live

Top Sales Channels

  • Direct Sales
  • Outbound cold calling to target companies, In-person meetings with C-suite executives, Personalized email outreach
  • Strategic Partnership Initiative, Executive Briefing Program, Solution Discovery Calls
  • Partnerships/Alliances
  • Collaboration with consulting firms, Reseller agreements with technology providers, Joint ventures with industry associations
  • Channel Partner Program, Technology Alliance Network, Association Member Benefits
  • Referral Program
  • Client referral incentives, Partner referral bonuses, Word-of-mouth promotion
  • Client Advocate Program, Partner Success Referrals, Share the Savings

Global Post Auditing Solutions SWOT Analysis

Strengths

Expertise in procurement and strategic sourcing

Established client base

Robust e-sourcing platform.

Weaknesses

May not specialize in freight auditing

Less focus on post-payment recovery

Potentially higher upfront costs for solutions.

Opportunities

Cross-sell freight auditing as part of broader procurement solutions

Expand into new industries requiring strategic sourcing

Integrate AI/ML for predictive sourcing.

Threats

Competition from larger ERP providers

Companies bringing sourcing in-house

Economic downturns impacting procurement budgets.

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