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Globality is a technology company that offers an AI-powered platform for autonomous sourcing. Their platform connects businesses with service providers, facilitates the RFx process, and provides tools for managing projects and evaluating proposals. Globality's value proposition centers around streamlining procurement, driving cost savings, and improving efficiency.
Company : Globality
Industry : ProcurementSoftware as a Service (SaaS)Artificial Intelligence (AI)
Globality Key Value propositions
Globality Latest news
Globality | Home
Globality is the leader in autonomous sourcing. Using sophisticated AI, the platform creates precisely scoped requirements, identifies the most qualified ...
News
PALO ALTO, CA – July 20, 2023 – Globality, the market leader in autonomous procurement and sourcing, announced today it has appointed Seth Catalli as Chief ...
Globality, Inc. on LinkedIn: Breaking news... Globality named Best ...
May 16, 2024 ... Breaking news... Globality named Best Procurement Technology Provider at the World Procurement Awards! More to follow...
Globality Health: International Health Insurance for Expats
Globality Health is an internationally experienced health insurer for expats – i.e. those people who live and work abroad for extended periods of time.
Globality SWOT Analysis
Strengths
AI-powered platform for autonomous sourcing.Focus on streamlining procurement and driving cost savings.Experienced team with a strong track record.
Weaknesses
Relatively new entrant in a competitive market.Reliance on AI adoption in procurement processes.Potential challenges in scaling to meet diverse industry needs.
Opportunities
Expansion into new industry verticals and geographies.Strategic partnerships with complementary technology providers.Development of new features and functionalities to address evolving market demands.
Threats
Competition from established players in the procurement technology market.Economic downturn impacting corporate spending on procurement solutions.Rapid technological advancements requiring continuous innovation and adaptation.
Top Marketing Strategies for Globality
Globality User Persona
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GOALS
Frustrations
Globality Geographic and Demographic Insights
Geographic Insights: Globality's primary market is the US, followed by Germany, indicating a strong presence in North America and Europe. They also see a growing presence in the UK, India, and Canada.
United States
45%
Germany
15%
United Kingdom
10%
India
8%
Canada
7%
Demographic Insights: Globality's target audience consists largely of professionals aged 35-44, with a slight male skew. This aligns with typical demographics in procurement and leadership roles.
Globality Socio-economic Profile
Household and Income Insights: Globality's target users generally fall within the 'Medium' to 'High' income brackets, correlating with their professional roles and the platform's focus on enterprise solutions.
Educational and Employment Insights: Globality's users are primarily highly educated professionals employed full-time, aligning with their target audience of decision-makers in procurement departments.
Globality Behavioral Insights
Interest-Based Insights: Globality's audience is interested in optimizing procurement through technology, data, and AI, reflecting a focus on business transformation and efficiency.
Technology and Social Media Usage: Globality's users favor desktop devices and engage most on LinkedIn, highlighting their professional focus. YouTube and Twitter are also relevant channels.
Globality Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
SAP Ariba | 40% | Procure-to-Pay, Supplier Network, Strategic Sourcing |
Coupa | 25% | Spend Management, Business Spend Management, Supply Chain Design |
Jaggaer | 15% | Source-to-Pay, Supplier Management, Contract Lifecycle Management |