Glasshouse Realty Group Competitor Insights

Major Markets

United States

Canada

Mexico

Key Competitors

Comey & Shepherd

Sotheby's International Realty

Keller Williams Realty

Top Marketing Channels

Comey & Shepherd

Social Media Marketing
Examples: Facebook posts featuring new listings, Instagram stories of agent success, LinkedIn articles on market trends
Campaigns: New Listings Showcase, Agent Spotlight Series, Local Market Insights

Content Marketing (Blog/Website)
Examples: Blog posts on home buying tips, neighborhood guides, seller resources
Campaigns: First-Time Homebuyer's Guide, Selling Your Home in Today's Market, Discover Cincinnati's Best Neighborhoods

Email Marketing
Examples: Newsletter with market updates, personalized property recommendations, exclusive open house invitations
Campaigns: Weekly Market Watch, Dream Home Alerts, VIP Open House Access

Direct Agent Sales
In-person property tours, one-on-one consultations, direct communication via phone/email
Personalized Home Search, Seller Consultation Program, Relocation Assistance

Open Houses
Scheduled open house events for listed properties, virtual open houses, agent-led tours
Weekend Open House Extravaganza, Virtual Tour Tuesdays, Discover Your New Home

Referral Programs
Client referral incentives, agent-to-agent referrals, community partner referrals
Refer a Friend, Agent Collaboration Initiative, Preferred Partner Network

Established local presence

Strong agent network

Focus on residential real estate

Potentially limited national/international reach compared to larger brands

May not specialize in luxury or commercial segments as much

Reliance on traditional marketing methods

Expand into new local sub-markets

Enhance digital presence and virtual tours

Develop niche expertise (e.g.

eco-friendly homes)

Intense local competition

Economic downturn affecting real estate demand

Online real estate platforms bypassing agents