Find stats on top websites

Gibson Homewares Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Senior Retail Buyer

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: Category Manager, Home Goods

Education: Bachelor's Degree, Supply Chain Management

Age: 32

Gender: Female

Occupation: Junior Buyer, Housewares

Education: Bachelor's Degree, Merchandising

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Senior Retail Buyer
Education: Master's Degree, Business Administration
Industry: Retail
Channels: LinkedInYouTubeFacebook

Goals

  • To consistently source innovative and high-quality homewares that resonate with current market trends and consumer demand
  • To negotiate favorable terms with suppliers to maximize profit margins and maintain competitive pricing for the retail chain
  • To ensure a seamless supply chain from product development to on-shelf availability, minimizing delays and optimizing inventory.

Pain Points

  • Difficulty in finding reliable suppliers who can meet both quality and volume requirements consistently
  • Navigating complex international trade regulations and tariffs that impact product cost and availability
  • Lack of transparency in the supply chain, making it challenging to track ethical sourcing and social compliance.

Gibson Homewares Geographic Distribution

Primarily focused on the North American market, with significant presence in the US and Canada. Expanding reach into Europe and Oceania.

Top Countries

United States flag

United States

70.5%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

4.5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Targets mid to high-income households, predominantly 2-4 members, seeking quality and value in homewares.

Employment Status

Income Distribution

Education Level

Gibson Homewares Behavior Analysis

Behavior Profile

Home Decor
Cooking Enthusiast
Interior Design
Entertaining Guests
Online Shopping
Brand Recognition
Aesthetic Appeal
Product Durability
Trend-Forward
Quality
Value-for-Money
Social Media Active
Instagram User
YouTube for Inspiration
Seeking Complete Sets
New Home Setup
Baking
DIY Projects
Health Conscious
Convenience

Device Breakdown

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth