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Gibson Homewares targets a wide range of consumers interested in kitchen and home goods. This includes home cooks of all levels, from beginners to experienced chefs, as well as those who enjoy entertaining and setting a stylish table. They cater to various budgets with their diverse product portfolio, including private label brands and premium licensed lines.
Gibson Homewares' primary market is the United States, followed by Canada and the United Kingdom. The company also has a presence in Australia and Germany.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Gibson Homewares caters to a mix of household sizes, with a primary focus on couples and small families. Their products appeal to a range of income levels, with a concentration on middle-income earners.
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