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Gibson Homewares Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Senior Retail Buyer
Education: Master's Degree, Business Administration
Age: 45
Gender: Male
Occupation: Category Manager, Home Goods
Education: Bachelor's Degree, Supply Chain Management
Age: 32
Gender: Female
Occupation: Junior Buyer, Housewares
Education: Bachelor's Degree, Merchandising
Sarah Chen
Goals
- To consistently source innovative and high-quality homewares that resonate with current market trends and consumer demand
- To negotiate favorable terms with suppliers to maximize profit margins and maintain competitive pricing for the retail chain
- To ensure a seamless supply chain from product development to on-shelf availability, minimizing delays and optimizing inventory.
Pain Points
- Difficulty in finding reliable suppliers who can meet both quality and volume requirements consistently
- Navigating complex international trade regulations and tariffs that impact product cost and availability
- Lack of transparency in the supply chain, making it challenging to track ethical sourcing and social compliance.
Gibson Homewares Geographic Distribution
Primarily focused on the North American market, with significant presence in the US and Canada. Expanding reach into Europe and Oceania.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Targets mid to high-income households, predominantly 2-4 members, seeking quality and value in homewares.
Employment Status
Income Distribution
Education Level
Gibson Homewares Behavior Analysis
Behavior Profile
Device Breakdown
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