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Gibson Homewares Target Audience

Gibson Homewares targets a wide range of consumers interested in kitchen and home goods. This includes home cooks of all levels, from beginners to experienced chefs, as well as those who enjoy entertaining and setting a stylish table. They cater to various budgets with their diverse product portfolio, including private label brands and premium licensed lines.

User Segments

Gibson Homewares Geographic Distribution

Gibson Homewares' primary market is the United States, followed by Canada and the United Kingdom. The company also has a presence in Australia and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Gibson Homewares caters to a mix of household sizes, with a primary focus on couples and small families. Their products appeal to a range of income levels, with a concentration on middle-income earners.

Employment Status

Income Distribution

Education Level

Gibson Homewares Behavior Analysis

Behavior Profile

Device Breakdown

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