Major Markets
Azerbaijan
United Arab Emirates
TurkeyKey Competitors
Select a competitor
Bvlgari
Tiffany & Co.
Top Marketing Channels
Bvlgari
- Social Media Marketing
- Examples: Instagram, Facebook, YouTube
- Campaigns: Serpenti Campaign, Bvlgari B.zero1, Fiorever Collection Launch
- Print & Digital Advertising
- Examples: Vogue, Architectural Digest, Financial Times
- Campaigns: Magnifica High Jewelry, Unexpected Wonders, Aeterna High Jewelry
- Influencer Marketing & Collaborations
- Examples: Celebrity endorsements, Fashion bloggers, Luxury lifestyle influencers
- Campaigns: Global Brand Ambassador Program, Dolce Vita Campaign, Roman High Jewelry Journey
Top Sales Channels
- Boutiques & Flagship Stores
- Rome Via Condotti, New York 5th Avenue, Paris Place Vendême
- Client VIP Events, In-store High Jewelry Exhibitions, Personalized Shopping Appointments
- E-commerce Website
- bulgari.com, Net-A-Porter, Farfetch
- Online Exclusive Collections, Holiday Gift Guides, Virtual Try-On Experiences
- Wholesale & Department Stores
- Harrods, Saks Fifth Avenue, Galeries Lafayette
- Shop-in-shop Promotions, Seasonal Collection Launches, Brand Pop-ups
GemZA. SWOT Analysis
Strengths
Global brand recognition
Extensive product portfolio
Strong heritage and craftsmanship
Weaknesses
High price point
Limited accessibility for mass market
Slower adoption of digital trends
Opportunities
Expansion into emerging luxury markets
Digital innovation for personalized experiences
Sustainable and ethical sourcing initiatives
Threats
Economic downturns affecting luxury spending
Rise of counterfeit goods
Intense competition from established and new luxury brands
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