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The business sees the majority of its users in developed economies with a strong interest in sustainability. The US is the leading market, followed by the UK and Canada.
United States
United Kingdom
Canada
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of users fall within the 'Medium' income bracket and have households of 3-4 people, suggesting a focus on established professionals and families.
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