Fuseproject Competitor Insights

Major Markets

United States

Portugal

United Kingdom

Key Competitors

IDEO

Frog Design

Top Marketing Channels

IDEO

Content Marketing (Blog/Reports)
Examples: IDEO.com/ideas, Design Thinking Resources, Circular Design Guide
Campaigns: Design Thinking for Social Impact, The Future of Work, Reimagining Healthcare

Thought Leadership Events/Webinars
Examples: IDEO U, Online courses, Industry conferences
Campaigns: IDEO U Live Sessions, Virtual Design Sprints, Design for Business Growth

Social Media (LinkedIn/YouTube)
Examples: LinkedIn company page, YouTube channel, Instagram for visual projects
Campaigns: Faces of IDEO, Project Spotlight Series, Human-Centered Innovation Showcase

Direct Sales/Consultative Selling
Client workshops, Project proposals, Partnership discussions
Strategic Partnership Initiative, Innovation Catalyst Program, Custom Solution Development

Referral Programs/Word-of-Mouth
Client testimonials, Success stories, Industry awards
Client Advocacy Program, Partner Referral Bonus, Award-Winning Projects Showcase

Global brand recognition as a pioneer in design thinking

Diverse industry expertise and client portfolio

Strong emphasis on human-centered design and innovation culture.

Perceived as premium-priced

potentially limiting access for smaller clients

Large organization structure can sometimes lead to longer project timelines

Brand identity is heavily tied to 'design thinking' which might be seen as generalized.

Growing demand for innovation consulting in non-traditional sectors

Increased focus on sustainability and social impact

Expansion into AI and data-driven design services.

Emergence of niche design agencies with specialized expertise

Clients bringing design capabilities in-house

Economic downturns impacting consulting budgets.