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Executive Summary
frog, part of Capgemini Invent, is a global creative consultancy that partners with businesses to drive innovation and transformation. They offer services such as strategy consulting, design thinking, product development, digital transformation, and organizational change management. frog aims to help companies create meaningful customer experiences, develop new products and services, and adapt to the ever-evolving digital landscape.
Industries
Major Markets
United States
Germany
United KingdomKey Competitors
frog Top Products
Brand Positioning
Customer Sentiments
frog Key Value Propositions
frog SWOT Analysis
Strengths
Strong brand reputation and industry recognition
Global presence with a diverse client portfolio
Multidisciplinary team with expertise in design, technology, and business
Weaknesses
High consulting fees may not be suitable for all businesses
Potential for project scope creep and budget overruns
Dependence on key personnel and potential talent attrition
Opportunities
Expanding into emerging markets with high growth potential
Developing new service offerings leveraging emerging technologies
Strategic partnerships and acquisitions to enhance capabilities
Threats
Intense competition from established consulting firms
Economic downturns impacting client spending on consulting services
Rapid technological advancements requiring continuous adaptation and innovation
frog operates in the design and innovation consulting industry. They work with clients across various sectors, including automotive & mobility, communications, consumer products, financial services, healthcare, media, retail, social impact, and technology.
Market Growth Stage
Pace of Market Growth
frog Target Audience
Geographic Insights
frog has a strong presence in the US and Germany which make up 55% of their market. UK, China and Japan are also important markets for the company.
Top Countries
United States
40% market share
Germany
15% market share
United Kingdom
10% market share
China
8% market share
Japan
7% market share
frog Audience Segments
frog's target audience consists of companies looking to innovate and enhance their products, services, and customer experiences. They cater to a wide range of industries, including automotive & mobility, communications, consumer products, financial services, healthcare, media, retail, social impact, and technology. Their expertise lies in digital transformation, brand strategy, product design, and organizational change.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor frog
Content Marketing & Thought Leadership
Establish frog as a thought leader in innovation and transformation by creating valuable content, like white papers, case studies, and webinars. This strategy will attract potential clients seeking expert guidance and build trust in frog's capabilities.
Learn moreStrategic Partnerships & Ecosystem Building
Collaborate with complementary businesses like technology providers, research institutions, and industry associations. This will expand frog's reach, access new client segments, and enhance its value proposition by offering a comprehensive solution.
Learn moreLeverage Capgemini's Global Network
Capitalize on Capgemini's extensive network of clients, industries, and resources to accelerate frog's growth. This strategy will provide access to a broader market, unlock cross-selling opportunities, and enhance frog's brand visibility.
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