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Executive Summary

Industries

Design ConsultingInnovation StrategyDigital Transformation

Major Markets

United States flagUnited States
France flagFrance
United Kingdom flagUnited Kingdom

frog Top Products

Experience Everywhere by frog
Design, Strategy & Innovation Services

Brand Positioning

frog positions itself as a global design and innovation consultancy, acting as a 'reinvention and experience partner' that fuses strategy, creativity, data, AI, and technology to help businesses make bolder choices and drive positive impact.

Customer Sentiments

Customer sentiment is likely positive, as frog's focus on human-centered design, strategic reinvention, and leveraging advanced technologies directly addresses the expressed goals and frustrations of their target C-suite and senior leadership personas, who seek comprehensive, impactful solutions for digital transformation.

frog Key Value Propositions

frog's key value proposition lies in its ability to deliver strategic reinvention and human-centered design, integrating cutting-edge technology and AI, all delivered with a global scale and focus on significant business and societal impact. They offer end-to-end solutions, from high-level strategy to detailed implementation, enabling clients to innovate, transform, and gain competitive advantage.

Strategic Reinvention
Human-Centered Design
Technology & AI Integration
Global Scale & Impact

frog SWOT Analysis

Strengths

50+ years of experience and strong brand recognition.

Global network of studios and diverse expertise.

Backed by Capgemini Invent, enhancing resources and reach.

Weaknesses

Lack of public pricing information may deter smaller clients.

Reliance on large, project-based engagements.

Potential for bureaucratic hurdles due to large parent company.

Opportunities

Growing demand for digital transformation across industries.

Expansion into emerging markets and new technologies.

Focus on sustainability aligns with global corporate goals.

Threats

Intense competition from other major consulting firms.

Rapid technological changes requiring continuous adaptation.

Economic downturns impacting client investment in innovation.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

frog Target Audience

View Details

Geographic Insights

frog has a strong global presence, with significant operations in North America and Europe, supported by growing reach in Asia and Oceania, reflecting a diverse client base.

Top Countries

United States flag

United States

30% market share

France flag

France

15% market share

United Kingdom flag

United Kingdom

10% market share

Germany flag

Germany

8% market share

India flag

India

7% market share

frog Audience Segments

C-suite Digital Innovators

40-65 years

Male • Female

Global Tier 1 Cities • North America • Europe

Startup Growth Visionaries

35-55 years

Male • Female

Global Innovation Hubs • Asia-Pacific • Europe

Experience & Operations Leaders

45-60 years

Male • Female

North America • Europe • Oceania

Social Impact Innovators

38-50 years

Male • Female

Global Cities • Emerging Markets

AI & Data Strategy Leads

30-45 years

Male • Female

Global Tech Hubs • Silicon Valley • Europe

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor frog

Personalized User Onboarding

Tailor the initial user experience based on industry, role, and expressed needs to quickly demonstrate value. This involves creating unique onboarding flows that address the specific challenges and goals of C-suite executives and innovation leaders, accelerating time-to-value and increasing engagement with frog's diverse service offerings.

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In-depth Buyer's Guide Creation

Develop comprehensive guides that address the pain points of visionary leaders and fearless entrepreneurs seeking reinvention and transformation. These guides would showcase frog's expertise in addressing challenges related to digital transformation, customer experience enhancement, and innovation strategy, attracting high-quality leads and positioning frog as a thought leader.

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Leverage User-Generated Content (UGC)

Encourage clients to share their success stories and experiences working with frog to build credibility and social proof. Showcasing how frog has helped other businesses achieve significant outcomes can resonate strongly with potential clients and validate frog's capabilities.

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