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Floik Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Sales Enablement Manager

Education: Master's Degree, Business Administration

Age: 38

Gender: Male

Occupation: Senior Sales Manager

Education: Bachelor's Degree, Marketing

Age: 29

Gender: Female

Occupation: Business Development Representative (BDR) Manager

Education: Bachelor's Degree, Communications

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Sales Enablement Manager
Education: Master's Degree, Business Administration
Industry: SaaS Sales
Channels: LinkedInYouTubeX

Goals

  • Increase sales team productivity and efficiency
  • Ensure consistent and effective messaging across the sales organization
  • Reduce sales cycle length through better buyer education.

Pain Points

  • Lack of engaging and easy-to-create sales content
  • Difficulty in tracking the effectiveness of enablement materials
  • Inconsistent product knowledge among sales reps.

Floik Geographic Distribution

The US and India are Floik's primary markets, reflecting strong tech adoption. Europe and Canada also show notable user bases, indicating global reach.

Top Countries

United States flag

United States

40%
India flag

India

20%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are primarily medium to high-income, often in 2-4 person households, reflecting professional SaaS and business-owner demographics.

Employment Status

Income Distribution

Education Level

Floik Behavior Analysis

Behavior Profile

Engagement
Learning
Interaction
Self-service
Digital
Problem-solving
Adoption
Content
Collaboration
Research
Online
SocialMedia
Tech-savvy
Decision-making
Optimization

Device Breakdown

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