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First Westroads Bank Target Audience
User Segments
Age: 19
Gender: Female
Occupation: Retail Sales Associate (Part-Time), Student
Education: High School
Age: 21
Gender: Male
Occupation: University Student, Food Service Worker (Part-Time)
Education: Associate Degree
Age: 23
Gender: Female
Occupation: Teaching Assistant (Part-Time), Student
Education: Bachelor's Degree
Maya Rodriguez
Goals
- To establish a good credit score early in life to qualify for future loans and apartments
- To save enough money to cover immediate college expenses and avoid accumulating student loan debt
- To learn how to budget effectively and manage her finances independently for the first time.
Pain Points
- Difficulty understanding complex financial jargon and banking product terms
- Limited income making it hard to save money and meet financial goals
- Lack of trust in traditional financial institutions due to perceived hidden fees or complexity.
First Westroads Bank Geographic Distribution
First Westroads Bank is a local/regional institution with 100% of its market concentrated within the United States, emphasizing community-oriented banking services.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily targets medium-income households, with significant focus on 2-4 person families, and a notable segment of higher-income individuals.
Employment Status
Income Distribution
Education Level
First Westroads Bank Behavior Analysis
Behavior Profile
Device Breakdown
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