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FinditParts Target Audience

User Segments

Age: 45

Gender: Male

Occupation: Fleet Manager

Education: Bachelor's Degree

Age: 38

Gender: Female

Occupation: Parts Manager

Education: Associate Degree

Age: 52

Gender: Male

Occupation: Independent Mechanic

Education: Associate Degree

Fleet Manager Frank

Fleet Manager Frank

Age: 45
Gender: Male
Occupation: Fleet Manager
Education: Bachelor's Degree
Industry: Logistics
Channels: LinkedInYouTubeFacebook

Goals

  • Ensuring optimal uptime for the entire fleet by proactively managing maintenance schedules and quickly sourcing necessary parts to minimize vehicle downtime
  • Implementing cost-effective strategies for parts procurement and vehicle maintenance to improve the company's profitability
  • Building strong relationships with reliable suppliers to ensure consistent access to high-quality parts and services, facilitating efficient fleet operations.

Pain Points

  • Difficulty in finding specific or rare heavy-duty parts, leading to extended vehicle downtime and operational delays
  • Managing unexpected vehicle breakdowns and the urgent need for parts, which can disrupt schedules and increase repair costs
  • Dealing with unreliable suppliers who deliver incorrect or poor-quality parts, resulting in repeated repairs and wasted resources.

FinditParts Geographic Distribution

FinditParts primarily serves the United States, with a strong focus on nationwide delivery. Minor presence in neighboring North American countries and select international markets.

Top Countries

United States flag

United States

98%
Canada flag

Canada

1%
Mexico flag

Mexico

0.5%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households, with a significant portion falling into medium to high income brackets, indicating professional stability.

Employment Status

Income Distribution

Education Level

FinditParts Behavior Analysis

Behavior Profile

Online Purchasing
Efficient Sourcing
Quick Delivery
Minimizing Downtime
Product Discoverability
Information Seeking
Professional Networking
Problem Solving
Value for Money
Convenience
Brand Loyalty
Trustworthiness
DIY Repairs
Mobile Usage
Social Media Engagement
Community Participation
Price Sensitivity
Return Policy
Technical Support

Device Breakdown

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