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Ferryhopper Target Audience
User Segments
Age: 28
Gender: Male
Occupation: Digital Marketing Specialist
Education: Bachelor's Degree, Marketing
Age: 25
Gender: Female
Occupation: Creative Arts Designer
Education: Bachelor's Degree, Graphic Design
Age: 32
Gender: Male
Occupation: Tech Startup Founder
Education: Master's Degree, Computer Science
Leo the Explorer
Goals
- To discover unique and off-the-beaten-path destinations for his travel blog and social media content
- To efficiently plan complex multi-island itineraries with minimal hassle and maximum flexibility
- To capture stunning photography and videography during his travels to inspire his audience.
Pain Points
- Finding accurate and up-to-date ferry schedules for lesser-known routes
- Dealing with unreliable internet connectivity while traveling to manage bookings
- Missing out on authentic local experiences due to lack of accessible information.
Ferryhopper Geographic Distribution
Ferryhopper strongly targets the Mediterranean, led by Greece and Italy, with growing presence in Spain and Croatia. Southeast Asian markets like Indonesia are emerging.
Top Countries
Greece
Italy
Spain
Croatia
Indonesia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly targeting individuals, couples, and small families (3-4 members) within the medium-income bracket, prioritizing convenience and value.
Employment Status
Income Distribution
Education Level
Ferryhopper Behavior Analysis
Behavior Profile
Device Breakdown
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