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San Juan Unified School District
Sacramento City Unified School District
Elk Grove Unified School District
Top Marketing Channels
San Juan Unified School District
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Back-to-School Enrollment Drive, Teacher Recruitment Campaign, Community Wellness Series
- Website Content
- Examples: Newsroom articles, Program spotlights, Parent resources
- Campaigns: New Program Showcase, District Achievements, Bond Measure Information
- Email Newsletters
- Examples: District updates, Event invitations, Parent tips
- Campaigns: Weekly Parent Digest, Upcoming School Events, Professional Development Opportunities
Top Sales Channels
- Direct Enrollment
- Online application portal, School tours, District open houses
- Early Bird Registration, New Student Welcome, Kindergarten Roundup
- Community Partnerships
- Local business collaborations, Non-profit outreach, After-school program affiliations
- Youth Sports Sponsorship, Arts & Culture Outreach, STEM Program Partnerships
- Human Resources Recruitment
- Job fairs, Online job boards, University partnerships
- Teach San Juan Campaign, Classified Staff Hiring Event, Substitute Teacher Initiative
Folsom Cordova Unified School District SWOT Analysis
Strengths
Established reputation in the region
Diverse academic programs
Strong community engagement.
Weaknesses
Potential for bureaucratic inefficiencies
Challenges in reaching diverse parent demographics
Reliance on public funding.
Opportunities
Expand specialized programs
Foster stronger community partnerships
Leverage technology for communication.
Threats
Competition from charter schools
State budget cuts
Declining enrollment due to demographic shifts.
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