Food & Beverage Magazine Awards : Market and Competitor Analysis

Find stats on top websites

fbi.gov

fborfw.com

Food & Beverage Magazine Awards (FBMA) is a competition platform recognizing excellence in the food and beverage industry. They host four awards: Consumer Packaged Goods, Kitchen Essentials, Mini Muncher Kids Awards, and Design Distinction. They provide brands with recognition, publicity, and opportunities to connect with industry professionals.

Company : Food & Beverage Magazine Awards

Industry : Food and BeverageMarketing and AdvertisingAwards and Recognition

Major Markets

United States

Canada

United Kingdom

Key Competitors

sofi Awards

Good Food Awards

World Food Innovation Awards

Food & Beverage Magazine Awards Key Value propositions

Brand Recognition

Industry Networking

Marketing Exposure

Product Validation

Food & Beverage Magazine Awards Latest news

FBMA: Home

Discover how FBMA supports our industry's needs with legislature efforts, market access, committees, news and job postings. Learn More >. Events.

Airport | Fernandina Beach, FL - Official Website

The Fernandina Beach Municipal Airport (FBMA) is located on Amelia Island approximately three miles south of the downtown historic district of Fernandina ...

FLORIDA BUILDING MATERIAL ASSOCIATION

Ensuring that our members' products are not excluded from the market by building codes and government rules and regulations is another major goal of FBMA.

UAE riders continue to impress at 11th edition of FBMA International ...

UAE riders continue to impress at 11th edition of FBMA International Show Jumping Cup. Saturday, January 20, 2024 9:15 PM; 4 minutes Reading.

Food & Beverage Magazine Awards SWOT Analysis

Strengths

Strong industry reputation and recognitionEstablished judging process with industry experts and consumersDiverse award categories catering to various segments

Weaknesses

Potential dependence on the food and beverage industry's performanceCompetition from other established food awards and platformsLimited geographical reach beyond the United States

Opportunities

Expand into international markets with dedicated award categoriesPartner with culinary schools and food incubators to attract emerging brandsDevelop digital marketing campaigns targeting specific consumer demographics

Threats

Economic downturn impacting marketing budgets of food brandsNegative press or controversies surrounding judging or award winnersShifting consumer preferences towards niche or alternative food awards

Top Marketing Strategies for Food & Beverage Magazine Awards

Leverage Influencer Marketing

Partner with popular food bloggers and social media influencers to promote the FBMA awards and encourage brands to participate. This will increase brand awareness and reach a wider audience of potential participants and consumers.

Expand Award Categories

Add new award categories that cater to emerging trends and niche markets within the food and beverage industry. This will attract a broader range of participants and increase the relevance and appeal of the FBMA awards.

Develop Strategic Partnerships

Collaborate with leading industry organizations, trade publications, and retail chains to promote the FBMA awards and offer exclusive benefits to participating brands. This will amplify brand reach and provide valuable networking opportunities.

Apply these strategies to your business with just one-click at Waxwing.ai

Food & Beverage Magazine Awards User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Food and Beverage

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and market penetration among target consumers by leveraging the prestige and recognition of an industry award
Secure valuable partnerships with retailers and distributors to expand product reach and boost sales revenue
Enhance brand image and build consumer trust by showcasing product quality and innovation through a reputable award platform

Frustrations

Struggling to differentiate the brand in a crowded market with intense competition
Facing challenges in effectively reaching and engaging the target audience through traditional marketing channels
Encountering difficulty in securing shelf space and gaining buy-in from major retailers

Name:

David Kim

Age :

45

Gender :

Male

Occupation :

CEO

Industry :

Food and Beverage

Education :

Bachelor's Degree, Food Science

Preferred platforms

GOALS

Attract potential investors and secure funding to support the growth and expansion of the company
Gain recognition for the company's commitment to innovation and excellence in the food and beverage industry
Use the award as a platform to launch new products or enter new markets and expand brand visibility

Frustrations

Dealing with the financial pressures of running a growing business and securing sufficient capital
Finding it challenging to stand out from established players and gain market share in a competitive industry
Facing difficulty in building brand awareness and communicating the company's unique value proposition to potential customers

Name:

Sarah Miller

Age :

28

Gender :

Female

Occupation :

Social Media Manager

Industry :

Food and Beverage

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Increase brand visibility and engagement on social media platforms by leveraging award-related content and recognition
Drive traffic to the company's website and online store through engaging social media campaigns highlighting award wins
Build a strong and loyal community around the brand by sharing authentic content and connecting with followers on a personal level

Frustrations

Finding it challenging to create engaging and shareable content that resonates with the target audience
Measuring the return on investment (ROI) of social media marketing efforts and demonstrating tangible results
Keeping up with the constantly evolving social media landscape and algorithm changes

Food & Beverage Magazine Awards Geographic and Demographic Insights

Geographic Insights: The United States and Canada represent the largest markets for FBMA, followed by the United Kingdom and then Australia and Mexico.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Mexico
7.5%

Demographic Insights: FBMA target audience consists slightly more of women than men. The platform is most popular among individuals aged 25-34, followed by 35-44 and 18-24.

Age Distribution

Gender Distribution

Food & Beverage Magazine Awards Socio-economic Profile

Household and Income Insights: The target audience for FBMA typically falls within the middle-income bracket, with a significant portion having households of 2 or 3-4 members.

Educational and Employment Insights: A majority FBMA's target audience are employed full-time and hold a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Food & Beverage Magazine Awards Behavioral Insights

Interest-Based Insights: The target audience shows interest in emerging food trends, sustainable practices, culinary arts, industry news, food technology, packaging innovations, and marketing.

Technology and Social Media Usage: The target audience primarily uses Instagram, followed by LinkedIn and Facebook, and favors desktop and mobile devices equally.

Interests

food trendssustainabilityculinary artsrestaurant industry newsfood techpackaging innovationmarketing and advertising

Device Breakdown

Social Media Usage

Food & Beverage Magazine Awards Top Competitors

Competitor	Estimated market share	Top domains
sofi Awards	35.5%	Food and Beverage, Awards and Recognition, Product Innovation
Good Food Awards	30.5%	Food and Beverage, Sustainability, Ethical Sourcing
World Food Innovation Awards	25%	Food and Beverage, Technology and Innovation, Global Market Trends

fbi.gov

fborfw.com

[email protected]