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Facebook Target Audience

User Segments

Age: 17

Gender: Female

Occupation: Student

Education: High School

Age: 20

Gender: Male

Occupation: Part-Time

Education: Associate Degree

Age: 22

Gender: Female

Occupation: Part-Time

Education: Associate Degree

Maya Singh

Maya Singh

Age: 17
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube

Goals

  • To maintain close connections with her friends and family through regular communication and shared content
  • To discover and follow the latest trends in pop culture, fashion, and social challenges to stay relevant
  • To find creative inspiration for her personal projects and school assignments by exploring diverse content.

Pain Points

  • Struggling to balance academic responsibilities with social life and personal interests effectively
  • Feeling overwhelmed by the constant influx of information and peer pressure on social media
  • Limited access to resources or opportunities due to financial constraints or geographical location.

Facebook Geographic Distribution

Facebook boasts a vast global footprint, with significant user bases in the US and India, followed by Indonesia, Brazil, and Mexico, demonstrating its widespread international appeal.

Top Countries

United States flag

United States

15.2%
India flag

India

12.8%
Indonesia flag

Indonesia

5.5%
Brazil flag

Brazil

4.1%
Mexico flag

Mexico

3.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are primarily from households of 3-4 people, with a significant proportion having medium income levels, reflecting its widespread accessibility.

Employment Status

Income Distribution

Education Level

Facebook Behavior Analysis

Behavior Profile

Device Breakdown

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