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Facebook Target Audience

Facebook's target audience is extremely broad, encompassing individuals of all ages, backgrounds, and interests. However, they have a strong focus on reaching younger demographics through platforms like Instagram, and older demographics through Facebook itself. Their advertising platform allows businesses to target users with a high level of granularity, making it appealing to a wide range of advertisers.

User Segments

Facebook Geographic Distribution

Facebook's largest markets are India and the United States, followed by Brazil, Indonesia, and Mexico.

Top Countries

India flag

India

18%
United States flag

United States

12%
Brazil flag

Brazil

8.5%
Indonesia flag

Indonesia

7.2%
Mexico flag

Mexico

4.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Facebook users typically come from diverse household sizes and represent a range of income levels, primarily middle-income.

Employment Status

Income Distribution

Education Level

Facebook Behavior Analysis

Behavior Profile

Device Breakdown

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