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Facebook's target audience is extremely broad, encompassing individuals of all ages, backgrounds, and interests. However, they have a strong focus on reaching younger demographics through platforms like Instagram, and older demographics through Facebook itself. Their advertising platform allows businesses to target users with a high level of granularity, making it appealing to a wide range of advertisers.
Facebook's largest markets are India and the United States, followed by Brazil, Indonesia, and Mexico.
India
United States
Brazil
Indonesia
Mexico
Primary age group concentration shows strong presence in:
31-35
Most active age range
Facebook users typically come from diverse household sizes and represent a range of income levels, primarily middle-income.
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