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Fairytrail Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Part-Time
Education: Bachelor's Degree
Age: 24
Gender: Female
Occupation: Self-Employed
Education: Bachelor's Degree
Maya, The Solo Wanderer
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Tourism
Channels: InstagramTikTokYouTube
Goals
- To find like-minded travel companions for an upcoming backpacking trip through Southeast Asia
- To gain new cultural experiences and learn about different traditions during my gap year
- To build a network of global friends who share my passion for adventure and exploration.
Pain Points
- Finding trustworthy and compatible travel buddies for safe and enjoyable journeys
- Missing out on unique local experiences due to a lack of informed guidance
- Feeling isolated or lonely while exploring new places on my own.
Fairytrail Geographic Distribution
Fairytrail boasts a global user base across 190+ countries, with a significant presence in Western developed nations like the US and UK.
Top Countries
United States
25.5%
United Kingdom
15%
Canada
8%
Australia
7%
Germany
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily single or two-person households, likely with moderate income, reflecting the independent nature of digital nomads and travelers.
Employment Status
Income Distribution
Education Level
Fairytrail Behavior Analysis
Behavior Profile
Travel Enthusiast
Adventure Seeker
Social Connection
Community Building
Cultural Immersion
Personal Growth
Wanderlust
Shared Interests
Experiences Over Possessions
Loneliness Reduction
Tech-Savvy
Global Mindset
Safety Conscious
Openness
Exploration
Planning
Visual Content
Mobile Usage
Personality Matching
Friendship Seeking
Device Breakdown
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