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Fair Trade Safaris targets travelers interested in African safaris, particularly those interested in wildlife photography, cultural experiences, and adventure travel. They cater to families, couples, and honeymooners seeking luxury and ultra-luxury experiences.
Fair Trade Safaris' primary market is North America and Europe, with the US and UK being the top two contributors.
United States
United Kingdom
Canada
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of target users are from households of 3-4 with high income levels, aligning with the luxury travel offerings.
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