Find stats on top websites
Major Markets
United States
Canada
MexicoKey Competitors
Select a competitor
Ticketmaster
Top Marketing Channels
Ticketmaster
- Social Media Marketing
- Examples: Facebook, Instagram, Twitter
- Campaigns: Fan-First Presales, Concert Week, Verified Fan Program
- Email Marketing
- Examples: Promotional newsletters, Event announcements, Personalized recommendations
- Campaigns: Exclusive Ticket Alerts, Last Chance Tickets, Your Favorite Artists On Sale
- Content Marketing
- Examples: Blog posts, Event guides, Artist interviews
- Campaigns: Ticketmaster Blog Features, The Live Nation App Experience, How to Get Tickets Safely
Top Sales Channels
- Direct Online Sales
- Ticketmaster.com website, Ticketmaster mobile app, Official venue websites
- Standard Ticket Sales, Dynamic Pricing Sales, Platinum Tickets
- Box Office Sales
- Venue box offices, Retail outlets, Kiosks
- In-Person Purchase Discounts, Day-of-Show Sales, Group Sales
- Partnerships & Alliances
- Live Nation, Artists' fan clubs, Sports leagues
- Official Ticketing Partner, Presale Codes via Fan Clubs, Team Ticket Packages
Event Tickets Center SWOT Analysis
Strengths
Dominant market share
Extensive network of venues and artists
Strong brand recognition and trust
Weaknesses
High service fees
Frequent customer complaints about bot attacks and scalpers
Perceived monopoly leading to negative public sentiment
Opportunities
Expansion into emerging markets
Enhanced mobile app experience
Diversification into live stream events and digital tickets
Threats
Competition from resale platforms
Regulatory scrutiny and antitrust concerns
Evolving consumer preferences for ticketing
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