Find stats on top websites
Select a competitor
Calm
Headspace
Talkspace
Top Marketing Channels
Calm
- Content Marketing
- Examples: blog posts on mindfulness, guided meditations, sleep stories
- Campaigns: Calm Sleep Stories, Daily Calm, Mindful Moments
- Social Media Marketing
- Examples: Instagram ads, Facebook sponsored posts, YouTube tutorials
- Campaigns: #CalmApp, #MindfulLiving, #SleepBetterWithCalm
- Influencer Marketing
- Examples: partnerships with celebrities, collaborations with wellness experts, testimonials from therapists
- Campaigns: Celebrity Sleep Stories, Wellness Expert Series, Calm Ambassador Program
Top Sales Channels
- App Store Optimization (ASO)
- keywords for 'meditation app', 'sleep aid', 'stress relief'
- Top Charts Visibility, Featured App Promotion, Search Ranking Optimization
- Partnerships (B2B)
- corporate wellness programs, healthcare providers, employee benefits packages
- Calm Business Solutions, Employer Wellness Programs, Healthcare Integration
- Referral Programs
- refer-a-friend discounts, premium access for referrals, community incentives
- Calm Friends & Family, Share the Calm, Referral Bonus Program
Eve Coach SWOT Analysis
Strengths
Strong brand recognition
extensive content library
diverse offering (meditation
sleep
music)
Weaknesses
Can be perceived as less focused on 'work-related stress' specifically
higher price point compared to some competitors
dependence on subscription model
Opportunities
Expand into corporate mental wellness programs
integrate with wearable tech
develop specialized programs for specific stress types
Threats
Increasing competition from niche apps
potential user fatigue with meditation
data privacy concerns
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
