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Industry Landscape
The purpose-driven design industry is experiencing significant growth, driven by increasing consumer and business demand for ethical and sustainable practices. Companies are recognizing the importance of aligning their brand with social and environmental values. This has led to a specialized market for agencies focusing on authentic storytelling and impact communication.
Total Assets Under Management (AUM)
Market Size of Branding Services in United States
~The US branding services market size was valued at USD 65.5 billion in 2023. (Grand View Research)
(6.1% CAGR)
- Increased demand for brand building.
- Growing importance of digital branding.
- Expansion into niche markets like purpose-driven design.
Total Addressable Market
65.5 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Generative Design
AI algorithms capable of generating design concepts, visual assets, and even website layouts based on specific inputs and brand guidelines, accelerating the design process and offering diverse creative options.
Blockchain for Supply Chain Transparency
Decentralized ledger technology that can verify and track the ethical and sustainable sourcing of materials and production processes, enhancing brand credibility and consumer trust for purpose-driven businesses.
Personalized Eco-Feedback Tools
Interactive web and app features that provide users with real-time data on the environmental impact of their choices or a brand's operations, fostering engagement and demonstrating commitment to sustainability.
Impactful Policy Frameworks
California Consumer Privacy Act (CCPA) Amendments (CPRA) - 2023
The California Privacy Rights Act (CPRA), which went into full effect on January 1, 2023, strengthens consumer data privacy rights in California, requiring businesses to provide more transparency and control over personal information collected online.
Essencify Design and its clients must ensure their websites and data collection practices are compliant, potentially requiring updates to privacy policies and consent mechanisms to avoid penalties and build user trust.
Americans with Disabilities Act (ADA) Website Accessibility Lawsuits - Ongoing
While not a new law, recent years have seen a significant increase in ADA lawsuits related to website accessibility, requiring businesses to ensure their digital platforms are usable by individuals with disabilities.
Essencify Design's strong focus on website accessibility will be a competitive advantage, as non-compliant client websites could face legal challenges, making their accessible design services more critical.
Federal Trade Commission (FTC) Green Guides Update - Ongoing Review
The FTC is currently reviewing and updating its 'Green Guides,' which provide guidance on environmental marketing claims, aiming to prevent greenwashing and ensure accuracy in sustainability messaging.
Essencify Design must stay abreast of the updated Green Guides to ensure the sustainability claims and messaging they develop for clients are truthful, substantiated, and avoid deceptive practices, reinforcing their ethical approach.
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