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Equals Target Audience

Equals primarily targets startups and businesses focused on data-driven decision-making. They cater to companies that rely on data for key business insights and require a flexible and intuitive tool for data analysis, visualization, and reporting. Equals particularly appeals to companies frustrated with the limitations of traditional BI tools and the manual processes of spreadsheets.

User Segments

Equals Geographic Distribution

Equals is expected to have a strong presence in the US market, capturing a significant share. The UK and Canada also show promising potential.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

8%
Australia flag

Australia

5%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Equals' user base includes a mix of household sizes and income levels, suggesting a broad appeal across different demographics.

Employment Status

Income Distribution

Education Level

Equals Behavior Analysis

Behavior Profile

Device Breakdown

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