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Equals Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Co-founder & CEO

Education: Master's Degree

Age: 42

Gender: Male

Occupation: VP of Revenue Operations

Education: Bachelor's Degree

Age: 35

Gender: Female

Occupation: Head of Finance

Education: Master's Degree

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Co-founder & CEO
Education: Master's Degree
Industry: SaaS
Channels: LinkedInXYouTube

Goals

  • Achieve rapid, sustainable ARR growth and scale the business effectively
  • Secure future funding rounds with compelling, investor-grade reporting
  • Make data-driven strategic decisions quickly to outpace competitors.

Pain Points

  • Lack of real-time, comprehensive GTM performance visibility
  • Struggling to generate accurate and timely board-ready financial reports
  • Over-reliance on fragmented data sources and manual spreadsheet work for critical insights.

Equals Geographic Distribution

Primarily targeting the US and UK, with a focus on developed markets. The cloud-based nature allows for global reach, expanding into Canada, Australia, and Germany.

Top Countries

United States flag

United States

65%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 3-4 person households, indicating established professionals. They largely fall into high-income brackets, reflecting their senior roles.

Employment Status

Income Distribution

Education Level

Equals Behavior Analysis

Behavior Profile

Data-driven Decision Making
Real-time Insights
GTM Analytics
Spreadsheet Flexibility
Collaboration
Problem Solving
Productivity Tools
LinkedIn Usage
YouTube Learning
Technology Adoption
Continuous Improvement
Reporting Needs
Forecasting
Networking
Efficiency Seeking

Device Breakdown

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