Enterpret : Market and Competitor Analysis

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enterprisecloudsolutions.com

Enterpret is a customer feedback analytics platform that helps product companies make sense of customer feedback. The platform uses machine learning to automatically collect, categorize, and analyze feedback from various sources. This allows product teams to quickly identify trends, anomalies, and insights that can be used to improve their products and reduce churn.

Company : Enterpret

Industry : Customer Feedback AnalyticsProduct AnalyticsSaaS

Major Markets

United States

United Kingdom

Canada

Key Competitors

Pendo

Gainsight PX

Appcues

Enterpret Key Value propositions

Customer Insights

Product Analytics

Feedback Management

Churn Reduction

Enterpret Latest news

Enterpret Blog - Customer Feedback Analytics for Product Teams

Latest Blogs, News And Industry Tips. Read the ... Curate and share the most important feedback with Collections ... Enterpret's 2023 Year in Review! December 29 ...

Enterpret | LinkedIn

Apr 2, 2022 ... https://www.enterpret.com. External link for ... The latest Enterpret template was created by ... He also walks through how customer insights power ...

Three Levels of Social Media Sentiment Analysis - Enterpret

Jan 12, 2023 ... Social media platforms are our equivalent to the modern-day town square. Users catch up on the news, share laughs, and have real-time ...

Enterpret launches with $4.3M, NLP technology to decipher ...

Mar 2, 2022 ... He is seeing a few use cases trickle to the top, including using Enterpret ... Get the industry's biggest tech news. Explore ... The latest Fintech ...

Enterpret SWOT Analysis

Strengths

AI-powered feedback analysisUnified feedback repositoryCustomizable taxonomy and integrations

Weaknesses

Limited public pricing informationRelatively new entrant in the marketPotential reliance on successful integrations

Opportunities

Expand into new markets and industriesDevelop partnerships with complementary toolsOffer specialized solutions for specific business needs

Threats

Competition from established playersEvolving customer expectations and data privacy concernsPotential economic downturn impacting SaaS spending

Top Marketing Strategies for Enterpret

Personalized User Onboarding

Personalized user onboarding helps streamline the adoption of your platform. This strategy helps Enterpret to guide users through their first steps and provide them with tailored content and features to quickly derive value.

In-depth Buyer's Guide Creation

An in-depth buyer's guide for your product can help customers to understand the value proposition of your platform and solve pain points they face. This can also help Enterpret to effectively position their product and attract potential customers who are actively searching for solutions.

Personalized Handwritten Cards Engagement

Personalized handwritten cards can be a powerful way to build a personal connection with your customers. This can help Enterpret to personalize their onboarding experience and demonstrate care for their customers, potentially leading to higher customer retention.

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Enterpret User Persona

Name:

Alex Lee

Age :

32

Gender :

Male

Occupation :

Senior Product Manager

Industry :

SaaS

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase user engagement and retention rates for his company's flagship SaaS product through data-driven product improvements
Identify and prioritize features for the product roadmap that directly address user pain points and needs based on quantifiable feedback data
Effectively communicate product decisions and the rationale behind them to stakeholders across the organization, using data-driven insights from Enterpret

Frustrations

Struggling to synthesize large volumes of customer feedback from various sources into actionable insights
Lacking a centralized platform to track customer sentiment and measure the impact of product changes over time
Difficulty in aligning product development with user needs due to a lack of clear, data-backed understanding of customer feedback

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

Product Operations Manager

Industry :

FinTech

Education :

B.S., Computer Science

Preferred platforms

GOALS

Streamline the process of collecting, analyzing, and distributing customer feedback to relevant teams within the organization
Improve collaboration between product, customer success, and engineering teams by providing a single source of truth for customer feedback
Demonstrate the value of customer feedback in driving product decisions and improving the overall customer experience

Frustrations

Wasting time manually collecting and organizing customer feedback from different sources like surveys, emails, and support tickets
Facing difficulty in identifying key themes and trends in customer feedback due to a lack of proper analysis tools
Encountering resistance from product teams when trying to prioritize feedback-driven improvements due to a lack of quantifiable data

Name:

David Kim

Age :

35

Gender :

Male

Occupation :

VP of Product

Industry :

EdTech

Education :

MBA, General Management

Preferred platforms

GOALS

Establish a data-driven culture within the product organization, where decisions are based on customer insights
Reduce customer churn rate by proactively identifying and addressing user pain points through continuous feedback analysis
Improve customer satisfaction and advocacy by consistently delivering product experiences that meet user needs and expectations

Frustrations

Lack of visibility into the customer experience and their evolving needs due to inadequate feedback analysis
Difficulty in measuring the ROI of product development efforts and justifying resource allocation based on customer impact
Inability to quickly adapt to changing market dynamics and customer preferences due to slow and inefficient feedback loops

Enterpret Geographic and Demographic Insights

Geographic Insights: Enterpret's primary market is the United States with 60% of users, followed by the United Kingdom and Canada with 15% and 10% respectively.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Enterpret's target audience is primarily males aged between 25-44, reflecting the demographics of product management and leadership roles.

Age Distribution

Gender Distribution

Enterpret Socio-economic Profile

Household and Income Insights: Enterpret's target users are mostly from households of 2-4 people with medium to high income levels, indicating financial capacity for SaaS subscriptions.

Educational and Employment Insights: Enterpret's target user base is highly educated, with majority employed full-time and having a university or college degree, aligning with their product's technical nature.

Households Size

Income Distribution

Education Level

Employment Status

Enterpret Behavioral Insights

Interest-Based Insights: Enterpret's target audience is interested in Product Management, Data Analysis, Customer Experience, SaaS, Technology, Business Growth and Startups.

Technology and Social Media Usage: Target users prefer LinkedIn, Youtube, and Twitter. They mostly use desktop devices, followed by iOS and Android.

Interests

Product ManagementData AnalysisCustomer ExperienceSaaSTechnologyBusiness GrowthStartups

Device Breakdown

Social Media Usage

Enterpret Top Competitors

Competitor	Estimated market share	Top domains
Pendo	45%	Product Analytics, User Engagement, Digital Adoption
Gainsight PX	35%	Customer Success, Product Experience, User Adoption
Appcues	20%	User Onboarding, Product Adoption, User Experience

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