Enixta : Market and Competitor Analysis

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www.enki.com

Enixta is an AI-powered customer intelligence platform that helps businesses understand and act on customer feedback. They offer tools like SmaartBrand and SmaartPulse that analyze customer reviews to provide actionable insights, improve customer experience, and drive sales. Enixta's solutions are designed to reduce customer churn, enhance brand reputation, and optimize product development.

Company : Enixta

Industry : SaaSArtificial IntelligenceE-commerce Analytics

Major Markets

United States

India

United Kingdom

Key Competitors

Brand24

Talkwalker

Mention

Enixta Key Value propositions

Customer Intelligence

Actionable Insights

E-commerce Optimization

Brand Reputation Management

Enixta Latest news

News - Enixta

Enixta in the News. [RAISE 2020] This startup ... importance followed by class experience which 15.3% users feel is valuable. ... ENIXTA launches new portal for ...

Enixta - Tap into your customer's voice for actionable insights

Enixta was selected as one of the top 15 ... Enixta currently works with 150 categories to drive higher customer engagement on portals. ... News. Contact; Try our ...

Privacy Policies - Enixta

... Enixta Innovations Private Limited, India ('Enixta'). The privacy of your personal information is important to Enixta. ... News. Contact; Try our products ...

ENIXTA | LinkedIn

Jul 30, 2014 ... ENIXTA. Technology, Information and Internet. Hyderabad, Telangana 796 followers. Tap into your customer's voice for Actionable Insights. Evolve ...

Enixta SWOT Analysis

Strengths

AI-powered platform for customer insightsReal-time sentiment analysis and feedback automationIntegrations with popular e-commerce platforms

Weaknesses

Limited online presence and brand awarenessPotential lack of pricing transparencyFocus on Indian market may limit global reach

Opportunities

Expand marketing efforts to increase brand visibilityTarget new markets and industries beyond e-commerceDevelop partnerships with complementary SaaS providers

Threats

Competition from established customer intelligence companiesRapidly evolving AI and analytics landscapeEconomic downturn impacting e-commerce spending

Top Marketing Strategies for Enixta

Value-Based Pricing Implementation

This strategy focuses on pricing your AI-powered customer intelligence platform based on the value it delivers to customers, rather than simply cost. By highlighting the ROI of using Enixta, you can justify higher prices and attract customers who are willing to invest in solutions that drive significant business outcomes.

Personalized User Onboarding

By creating a personalized onboarding experience tailored to each customer's needs and goals, Enixta can effectively demonstrate the platform's value and encourage active usage. This will not only improve customer satisfaction but also decrease churn rates and foster stronger customer relationships.

Interactive ROI Calculator

This tool allows potential customers to estimate the return on investment they can expect by using Enixta. By providing a quantifiable measure of the platform's value, you can make it easier for decision-makers to justify a purchase and increase conversions.

Apply these strategies to your business with just one-click at Waxwing.ai

Enixta User Persona

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Marketing Director

Industry :

E-commerce

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and online visibility to attract a wider target audience and drive more traffic to the company's e-commerce platform
Improve customer satisfaction and loyalty by promptly addressing negative reviews, resolving customer issues, and implementing feedback for product and service enhancements
Track and analyze competitor activities, industry trends, and customer sentiment to make data-driven decisions for product development, marketing campaigns, and overall business strategy.

Frustrations

Struggling to keep up with the overwhelming volume of customer feedback across various online platforms
Difficulty in identifying actionable insights from large datasets of customer reviews and social media conversations
Lack of a centralized platform to efficiently monitor brand reputation, track competitor activities, and analyze customer sentiment in real-time.

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Product Manager

Industry :

SaaS

Education :

Bachelor of Science, Computer Science

Preferred platforms

GOALS

Identify customer pain points and areas for product improvement by analyzing user reviews, feedback, and feature requests to enhance user experience and satisfaction
Prioritize product development roadmap and resource allocation based on data-driven insights derived from customer sentiment analysis and market trends
Stay ahead of the competition by monitoring competitor product launches, updates, and customer perceptions to inform product strategy and maintain a competitive edge.

Frustrations

Dealing with siloed customer data scattered across multiple platforms, making it challenging to get a holistic view of customer sentiment
Time-consuming manual processes for collecting, analyzing, and summarizing customer feedback from various sources
Difficulty in quantifying the impact of product changes and updates on customer satisfaction and business metrics.

Name:

Maria Rodriguez

Age :

40

Gender :

Female

Occupation :

Customer Experience Manager

Industry :

Retail

Education :

Master of Business Administration, Operations Management

Preferred platforms

GOALS

Reduce customer churn rate by identifying and proactively addressing issues raised in negative reviews and customer complaints
Improve customer service response times and efficiency by automating feedback collection and analysis processes, enabling quicker issue resolution
Enhance overall customer experience by identifying and implementing improvements based on customer feedback, sentiment analysis, and competitor benchmarking.

Frustrations

Lack of real-time insights into customer sentiment, making it challenging to proactively address potential issues before they escalate
Inefficient manual processes for handling customer feedback, leading to delays in response times and issue resolution
Difficulty in measuring the effectiveness of customer experience initiatives and demonstrating their impact on key business metrics.

Enixta Geographic and Demographic Insights

Geographic Insights: Enixta's primary market is the US with 40% of users, followed by India at 25%. The platform has a notable presence in English-speaking countries.

Top Countries

United States
40%
India
25%
United Kingdom
15%
Canada
10%
Australia
10%

Demographic Insights: Enixta's user base skews towards millennials aged 25-44, with a slightly higher representation of males.

Age Distribution

Gender Distribution

Enixta Socio-economic Profile

Household and Income Insights: Enixta's users typically belong to households of 3-4 people and fall under the medium-income bracket.

Educational and Employment Insights: The majority of Enixta's target audience are University graduates employed full-time, indicating a skilled workforce.

Households Size

Income Distribution

Education Level

Employment Status

Enixta Behavioral Insights

Interest-Based Insights: Users are interested in digital marketing, e-commerce trends, technology, business news, analytics, customer experience, and data science.

Technology and Social Media Usage: Users primarily access Enixta through desktops. They are highly active on LinkedIn and YouTube, showcasing professional interests.

Interests

Digital MarketingE-commerce TrendsTechnologyBusiness NewsAnalyticsCustomer ExperienceData Science

Device Breakdown

Social Media Usage

Enixta Top Competitors

Competitor	Estimated market share	Top domains
Brand24	35%	Social Listening, Reputation Management, Competitor Analysis
Talkwalker	30%	Consumer Intelligence, Social Media Analytics, Crisis Management
Mention	25%	Media Monitoring, Social Media Management, Brand Tracking

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