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Executive Summary

Industries

MarTecheCommerceSMS Marketing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Emotive Top Products

Emotive Analytics
Emotive Pixel and SMS Marketing Integration
SMS Contests and Giveaways

Brand Positioning

Emotive positions itself as a comprehensive conversational SMS marketing platform for eCommerce, specifically targeting high-growth brands seeking to recover abandoned carts, optimize marketing ROI, and leverage expert 'done-for-you' services amidst evolving privacy landscapes.

Customer Sentiments

Customer sentiment is likely positive due to Emotive's 5x SMS ROI guarantee, contract buyout offers, and the inclusion of the valuable TextPros™ service, suggesting high satisfaction with the potential for significant returns and dedicated support. Their focus on solving critical eCommerce challenges like abandoned carts and declining ROAS also resonates well with their target audience.

Emotive Key Value Propositions

Emotive's key value proposition is empowering eCommerce businesses to significantly boost revenue through highly effective, expert-managed SMS marketing and advanced abandoned cart recovery. They combine cutting-edge technology with human expertise, guaranteeing substantial ROI and providing robust attribution to optimize overall marketing spend.

Abandoned Cart Recovery
SMS Marketing Automation
Expert Managed Service (TextPros™)
Multi-Touch Attribution

Emotive SWOT Analysis

Strengths

Specialized SMS marketing with expert support.

Strong focus on abandoned cart recovery and ROI.

Comprehensive integrations and attribution tools.

Weaknesses

Reliance on SMS, a single primary channel.

Pricing may be a barrier for very small businesses.

Brand recognition compared to larger competitors.

Opportunities

Growing demand for personalized customer engagement.

Expanding into new eCommerce niches.

Leveraging data insights for broader marketing solutions.

Threats

Increased competition in SMS marketing space.

Evolving data privacy regulations impacting attribution.

Changes in mobile carrier policies for SMS.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Emotive Target Audience

View Details

Geographic Insights

Primarily focused on North American eCommerce markets, especially the US, with a growing presence in major English-speaking countries like Canada, UK, and Australia, plus some European reach.

Top Countries

United States flag

United States

75% market share

Canada flag

Canada

10% market share

United Kingdom flag

United Kingdom

7% market share

Australia flag

Australia

4% market share

Germany flag

Germany

2% market share

Emotive Audience Segments

The Growth-Focused eCommerce Manager

28-45 years

Male • Female

USA • Canada • UK • Australia

The Strategic eCommerce Leader

35-55 years

Male • Female

USA • Europe • Asia

The Aspiring Brand Founder

22-35 years

Male • Female

USA • Canada

The Agency Partner

30-50 years

Male • Female

Global

The eCommerce Operations Specialist

25-40 years

Male • Female

USA • India • Philippines

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Emotive

Interactive ROI Calculator

Create an interactive ROI calculator on Emotive's website. This will allow potential customers to input their current eCommerce metrics and see a personalized projection of the ROI they could achieve by using Emotive's SMS marketing platform, showcasing the potential value and directly addressing their need for improved marketing performance.

Learn more

Personalized User Onboarding

Implement a personalized user onboarding flow based on the size and type of eCommerce business (e.g., Shopify vs. Magento, sales volume). This tailored approach will help new users quickly understand the features most relevant to their business and accelerate their time to value, increasing engagement and retention.

Learn more

React Onboarding Checklist Email Integration

Integrate an interactive onboarding checklist directly into onboarding emails. This will guide new users through key setup steps within Emotive, fostering initial product adoption and showcasing the value of key features and integrations.

Learn more

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