Emotive : Market and Competitor Analysis

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Emotive is a conversational text message platform for eCommerce brands. They offer SMS marketing software and services that integrate with various ecommerce platforms and marketing channels. Their goal is to help businesses increase revenue through personalized text message marketing, advanced attribution modeling, and a centralized marketing dashboard.

Company : Emotive

Industry : Ecommerce MarketingSMS MarketingMarketing Automation

Major Markets

United States

Canada

United Kingdom

Key Competitors

Klaviyo

Attentive

Postscript

Emotive Key Value propositions

Personalized SMS Marketing

Ecommerce Integration

Attribution Modeling

Centralized Dashboard

Emotive Latest news

11 Essential Digital Marketing Tips | Emotive

11 Top Digital Marketing Tips. Emotive helps ecommerce businesses harness the power of texting as a key component of a successful digital marketing strategy.

Emotive.io Acquires Bloom Digital and Launches Emotive Attribution ...

May 19, 2023 ... Emotive.io Acquires Bloom Digital and Launches Emotive Attribution, Expanding Its All-in-One Growth Platform for eCommerce Brands. News provided ...

Emotive

Emotive provides you with a lot of resources to help guide you through SMS marketing. They offer monthly calendars to inspire you... g2 Logo 5 Stars. Talk to an ...

Emotive | LinkedIn

Apr 1, 2022 ... https://emotive.io. External link for Emotive. Industry: Software Development. Company size: 51-200 employees. Headquarters: Los Angeles ...

Emotive SWOT Analysis

Strengths

Strong ecommerce platform integrationsFocus on personalized SMS marketingAdvanced attribution modeling

Weaknesses

Reliance on SMS as primary channelPricing may not suit smaller businessesDependence on third-party platforms

Opportunities

Expand into other messaging channelsDevelop AI-powered marketing featuresTarget international ecommerce markets

Threats

Increasing competition in SMS marketingChanges in consumer data privacy regulationsDependence on mobile usage and adoption

Top Marketing Strategies for Emotive

Content Marketing & Influencer Outreach

Create valuable content like case studies, webinars, and blog posts showcasing Emotive's success stories and ROI. Partner with influencers in target industries to reach new audiences and build brand credibility.

Free Trial & Freemium Model

Offer a free trial of Emotive's core features to entice potential customers. Introduce a freemium model with limited functionality for small businesses, allowing them to experience the platform's value before committing to a paid subscription.

Strategic Partnerships & Integrations

Collaborate with leading e-commerce platforms like Shopify and WooCommerce to integrate Emotive seamlessly. Partner with complementary marketing tools like email marketing platforms or analytics dashboards to offer a comprehensive solution.

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Emotive User Persona

Name:

Ashley Chen

Age :

32

Gender :

Female

Occupation :

Ecommerce Marketing Manager

Industry :

Fashion

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Increase online sales by 15% in the next quarter through effective SMS marketing campaigns that drive traffic and conversions
Improve customer lifetime value by developing personalized SMS flows that cater to individual customer preferences and purchase history
Streamline SMS marketing efforts by integrating Emotive with existing marketing automation tools and platforms for seamless campaign management and reporting.

Frustrations

Dealing with low conversion rates from generic email marketing blasts
Managing multiple marketing channels effectively without a centralized platform
Struggling to personalize messaging to individual customers at scale.

Name:

Mark Williams

Age :

38

Gender :

Male

Occupation :

Director of Ecommerce

Industry :

Beauty

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Achieve a higher return on ad spend (ROAS) by leveraging SMS marketing to retarget website visitors and recover abandoned carts
Increase customer loyalty and repeat purchase rates by implementing SMS-based loyalty programs and exclusive offers for VIP customers
Gain a competitive advantage by staying ahead of the curve in terms of emerging marketing technologies and trends, such as SMS marketing automation and personalization.

Frustrations

Facing difficulty in accurately attributing sales to specific marketing campaigns and channels
Experiencing limitations with current marketing platforms in terms of SMS marketing features and integrations
Feeling overwhelmed by the constant need to learn and adapt to new marketing technologies and strategies.

Name:

Sarah Kim

Age :

28

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Food & Beverage

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Increase brand awareness and engagement among target audiences through interactive SMS campaigns and contests
Drive traffic to both the online store and physical retail locations using location-based SMS promotions and reminders
Build a strong brand community by fostering two-way communication with customers through SMS surveys, feedback collection, and personalized support.

Frustrations

Encountering challenges in capturing customer attention and standing out in a crowded digital landscape
Finding it difficult to track the effectiveness of marketing campaigns across multiple online and offline channels
Lacking the resources and budget for expensive marketing automation tools and platforms.

Emotive Geographic and Demographic Insights

Geographic Insights: Emotive's primary market is the United States, followed by Canada and the United Kingdom. This suggests a focus on English-speaking markets with high ecommerce adoption.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Emotive's target audience consists slightly more of females than males, primarily aged between 25-44, reflecting the demographic of marketing professionals and online shoppers.

Age Distribution

Gender Distribution

Emotive Socio-economic Profile

Household and Income Insights: Emotive's users are primarily from households of 2-4 people with medium income levels, indicating a focus on middle-class consumers.

Educational and Employment Insights: Emotive's target users are mostly employed full-time, with a university or college degree. This aligns with their target audience of marketing professionals.

Households Size

Income Distribution

Education Level

Employment Status

Emotive Behavioral Insights

Interest-Based Insights: Emotive's target audience is interested in e-commerce, digital marketing, social media, and data analytics, aligning with their need for effective online marketing solutions.

Technology and Social Media Usage: Emotive's audience primarily uses Instagram, LinkedIn, and Facebook. They prefer desktop devices, aligning with their professional roles and online marketing activities.

Interests

e-commerce trendsdigital marketingsocial media marketingonline advertisingcustomer relationship managementdata analyticsmobile marketing

Device Breakdown

Social Media Usage

Emotive Top Competitors

Competitor	Estimated market share	Top domains
Klaviyo	40%	Email Marketing, Marketing Automation, SMS Marketing
Attentive	30%	SMS Marketing, Ecommerce Marketing, Personalized Messaging
Postscript	20%	SMS Marketing, Ecommerce Growth, Shopify Merchants

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