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El Mundo Target Audience

User Segments

Age: 22

Gender: Female

Occupation: University Student

Education: Bachelor's Degree (in progress)

Age: 28

Gender: Male

Occupation: Junior Marketing Specialist

Education: Bachelor's Degree

Age: 30

Gender: Male

Occupation: Freelance Journalist

Education: Bachelor's Degree

Sports Fanatic Ana

Sports Fanatic Ana

Age: 22
Gender: Female
Occupation: University Student
Education: Bachelor's Degree (in progress)
Industry: Sports
Channels: YouTubeInstagramTikTok

Goals

  • Stay updated on the latest football and basketball scores and news across leagues
  • Discover new sports content and celebrity athlete insights
  • Connect with other sports fans and share opinions on game highlights.

Pain Points

  • Missing live game updates due to study schedule
  • Difficulty finding reliable and unbiased sports analysis
  • Overwhelmed by excessive sports news from less relevant sources.

El Mundo Geographic Distribution

Predominantly serving Spain, El Mundo also reaches Spanish-speaking audiences in the US, Mexico, Argentina, and Colombia, indicating international growth potential.

Top Countries

Spain flag

Spain

85%
United States flag

United States

5%
Mexico flag

Mexico

2%
Argentina flag

Argentina

1.5%
Colombia flag

Colombia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households, with a strong leaning towards middle-income brackets, reflecting broad appeal.

Employment Status

Income Distribution

Education Level

El Mundo Behavior Analysis

Behavior Profile

Politics
Sports
Culture
Real-time Updates
Breaking News
Entertainment
Travel
Technology
Parenting
Multimedia
Videos
Podcasts
Social Media
Mobile Access
Engagement
Local News
Opinion
Analysis

Device Breakdown

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