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Major Markets
United States
Costa Rica
CanadaSelect a competitor
FranklinCovey
Center for Creative Leadership (CCL)
Top Marketing Channels
FranklinCovey
- Content Marketing
- Examples: blog posts on leadership, whitepapers on productivity, webinars on time management
- Campaigns: 7 Habits of Highly Effective People Content Series, Leadership Pass Webinar Series, Productivity Principles Campaign
- Digital Advertising
- Examples: Google Search Ads for leadership training, LinkedIn Ads targeting executives, display ads on business news sites
- Campaigns: Achieve Your Goals PPC Campaign, Unleash Your Potential LinkedIn Campaign, Organizational Effectiveness Display Campaign
- Email Marketing
- Examples: newsletter with productivity tips, promotional emails for courses, nurture sequences for leads
- Campaigns: Weekly Insights Newsletter, Course Launch Promotion, Leadership Coaching Nurture Series
Top Sales Channels
- Direct Sales (B2B)
- corporate training contracts, executive coaching packages, organizational consulting services
- Enterprise Leadership Solutions Program, Tailored Coaching for Executives, Organizational Transformation Initiative
- E-commerce/Online Sales
- online courses, digital planners, leadership books
- Productivity Tools Online Sale, Self-Paced Learning Enrollment Drive, The 7 Habits Digital Edition Launch
- Partnerships/Affiliate Programs
- reseller agreements with training companies, affiliate links for their products, co-marketing with HR tech firms
- Authorized Partner Program, Affiliate Success Campaign, HR Tech Integration Partnership
Elevate SWOT Analysis
Strengths
Strong brand recognition
extensive intellectual property with 'The 7 Habits'
broad range of training and consulting services.
Weaknesses
Perceived as traditional
potentially less agile than newer competitors
high price point for some offerings.
Opportunities
Expand into virtual reality/AI-driven training
develop micro-learning modules for busy professionals
partner with educational institutions.
Threats
Increased competition from niche providers
free online productivity tools
economic downturns impacting corporate training budgets.
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