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egaranti Target Audience

User Segments

Age: 45

Gender: Female

Occupation: Head of Financial Operations

Education: Master's Degree

Age: 38

Gender: Male

Occupation: Compliance Manager

Education: Professional Degree

Age: 35

Gender: Female

Occupation: Senior Financial Analyst

Education: Bachelor's Degree

Aylin Yılmaz

Aylin Yılmaz

Age: 45
Gender: Female
Occupation: Head of Financial Operations
Education: Master's Degree
Industry: Banking
Channels: LinkedInYouTubeX

Goals

  • To ensure 100% compliance with all financial regulations and internal policies regarding guarantee processes
  • To significantly reduce the time and resources spent on managing guarantees, increasing operational efficiency
  • To mitigate financial risks associated with guarantees through robust tracking and reporting.

Pain Points

  • Manual processes leading to errors and compliance breaches in guarantee management
  • Lack of a centralized system for tracking all guarantees, causing oversight and delays
  • Difficulty in generating comprehensive reports for audits and internal reviews.

egaranti Geographic Distribution

Primarily targets Turkey, with minor presence in select European, American, and Middle Eastern markets for potential future expansion in highly regulated financial sectors.

Top Countries

Turkey flag

Turkey

95%
Germany flag

Germany

1%
United Kingdom flag

United Kingdom

0.8%
United States flag

United States

0.7%
United Arab Emirates flag

United Arab Emirates

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are primarily in 3-4 person households with high income levels, suggesting established professionals.

Employment Status

Income Distribution

Education Level

egaranti Behavior Analysis

Behavior Profile

Professional Development
Business News
LinkedIn
Technology Trends
Financial Markets
Regulatory Compliance
Desktop Usage
Efficiency Seeking
Risk Averse
Process Improvement
Online Research
YouTube
Twitter
Solution-Oriented
Problem Solving
Digital Adoption
B2B Software
Networking
Information Seeking

Device Breakdown

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