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EdrawMax Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Engineering Student
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Business Analyst Intern
Education: Bachelor's Degree
Age: 19
Gender: Female
Occupation: Graphic Design Student
Education: Associate Degree
Anya, The Aspiring Engineer
Goals
- To visually represent complex engineering concepts for better understanding and project delivery
- To create professional-looking diagrams for reports and presentations to impress professors
- To efficiently organize project plans and timelines for group assignments.
Pain Points
- Struggling with complex diagramming software that is not intuitive
- Difficulty in finding relevant and customizable templates for specific engineering diagrams
- Time-consuming process of creating and revising diagrams for multiple iterations of projects.
EdrawMax Geographic Distribution
The user base is concentrated in North America and India, with significant presence in other English-speaking countries. This suggests a global reach with key markets.
Top Countries
United States
India
United Kingdom
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly in mid-to-high income brackets, often living in 2-4 person households, reflecting professional and family needs.
Employment Status
Income Distribution
Education Level
EdrawMax Behavior Analysis
Behavior Profile
Device Breakdown
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