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Dunn&Co. Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Chief Marketing Officer

Education: Master's Degree, Marketing

Age: 42

Gender: Male

Occupation: VP of Marketing

Education: Bachelor's Degree, Business Administration

Age: 37

Gender: Female

Occupation: Brand Director

Education: Master's Degree, Communications

Marketing Maverick (CMO)

Marketing Maverick (CMO)

Age: 48
Gender: Female
Occupation: Chief Marketing Officer
Education: Master's Degree, Marketing
Industry: Marketing
Channels: LinkedInYouTubeX

Goals

  • Achieve significant market share growth for the brand
  • Drive measurable ROI from all marketing initiatives
  • Establish the company as a leader in its industry through innovative campaigns.

Pain Points

  • Lack of clear, measurable marketing attribution
  • Difficulty in scaling creative processes efficiently
  • Agencies that don't deeply understand our business objectives.

Dunn&Co. Geographic Distribution

Primarily US-focused, especially in Florida, but with notable reach into Canada, UK, Mexico, and Germany due to their global client base, indicating international potential.

Top Countries

United States flag

United States

85%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Mexico flag

Mexico

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically reside in 3-4 person households, indicating established professionals, and are primarily in the high-income bracket.

Employment Status

Income Distribution

Education Level

Dunn&Co. Behavior Analysis

Behavior Profile

Measurable Results
Creative Excellence
Collaboration
Proactive Approach
Innovation
Strategic Thinking
Problem Solving
Data-Driven Decisions
Brand Loyalty
Customer Acquisition
Digital Adoption
Industry Recognition
Experiential Engagement
Continuous Learning
Leadership
Seeking Solutions
Value Creation
Frustration with Underperformance
Seeking Prestige
Online Engagement

Device Breakdown

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