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Drees Homes Target Audience
User Segments
Age: 42
Gender: Male
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Age: 38
Gender: Female
Occupation: Healthcare Administrator
Education: Master's Degree, Health Administration
Age: 48
Gender: Male
Occupation: Financial Advisor
Education: Bachelor's Degree, Business Administration
David Chen
Goals
- To provide his family with a spacious and technologically advanced home that supports both work and leisure activities
- To ensure the home building process is transparent and efficient, minimizing disruptions to his busy schedule
- To invest in a high-quality, custom-built home that will appreciate in value and reflect his family's growing needs.
Pain Points
- Lack of clear communication from service providers regarding project timelines and progress
- Difficulty finding enough time to manage complex personal projects alongside demanding professional responsibilities
- Concerns about the long-term quality and maintenance requirements of major investments.
Drees Homes Geographic Distribution
Primarily serving the US market, especially suburban and exurban areas where new home construction is in demand, with minor international presence.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target audience primarily consists of high-income households with 3-4 members, often growing families or empty nesters.
Employment Status
Income Distribution
Education Level
Drees Homes Behavior Analysis
Behavior Profile
Device Breakdown
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