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Divinikey Target Audience

Divinikey's target audience is individuals passionate about mechanical keyboards and customization. This includes gamers, programmers, writers, and anyone seeking an enhanced typing experience. The company's focus on aesthetics, variety, and community suggests a target audience interested in expressing their individuality through their tech setups.

User Segments

Divinikey Geographic Distribution

Divinikey's primary market is the US, followed by Canada, indicating a strong North American customer base. The UK, Australia, and Germany represent significant European and Oceanic markets.

Top Countries

United States flag

United States

45%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

7%
Germany flag

Germany

6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Divinikey's target users are mostly from households of 2 with medium income levels, suggesting disposable income for enthusiast products.

Employment Status

Income Distribution

Education Level

Divinikey Behavior Analysis

Behavior Profile

Device Breakdown

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