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Divinikey Target Audience

User Segments

Age: 28

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree

Age: 24

Gender: Female

Occupation: Game Developer

Education: Associate Degree

Age: 32

Gender: Male

Occupation: IT Consultant

Education: Master's Degree

The Customization Architect

The Customization Architect

Age: 28
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree
Industry: Information Technology
Channels: YouTubeRedditInstagram

Goals

  • To build the perfect, ergonomic keyboard tailored to his specific typing style and aesthetic preferences
  • To discover and integrate the latest innovations in switch technology and keycap materials for optimal performance
  • To contribute to and learn from the mechanical keyboard community through sharing builds and insights.

Pain Points

  • Difficulty sourcing rare or limited-edition components due to scalping or short supply
  • Incompatibility issues between different keyboard parts and software
  • The high cost of acquiring multiple premium components for experimentation.

Divinikey Geographic Distribution

Divinikey's primary market is the United States, followed by Canada and other developed nations, indicating a focus on regions with strong enthusiast communities and purchasing power for specialized tech.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 1-2 person households with medium to high incomes, supporting investment in specialized, premium tech products.

Employment Status

Income Distribution

Education Level

Divinikey Behavior Analysis

Behavior Profile

Customization
Gaming
Community Engagement
DIY
Research-Oriented
Early Adopters
Online Forums
Product Reviews
Social Media Savvy
Niche Interests
Pre-orders/Group Buys
Performance-Driven
Quality Conscious
Content Consumption (YouTube)
Community Discussion (Reddit)
Visual Content (Instagram)
Desktop Usage

Device Breakdown

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