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Shopify Target Audience
User Segments
Age: 26
Gender: Female
Occupation: Marketing Coordinator
Education: Master's Degree
Age: 29
Gender: Male
Occupation: Startup Co-founder
Education: Bachelor's Degree
Age: 23
Gender: Female
Occupation: University Student
Education: Bachelor's Degree
Maya Sharma
Goals
- Launch a successful online boutique selling handmade jewelry to supplement my income
- Gain financial independence and control over my work schedule
- Learn practical e-commerce skills to advance my career.
Pain Points
- Difficulty understanding complex e-commerce platforms and technical jargon
- Limited time outside of full-time job to dedicate to side hustle
- Uncertainty about marketing strategies to reach target customers effectively.
Shopify Geographic Distribution
Shopify's primary market is North America, specifically the US and Canada, with a significant presence in other developed Western economies, indicating a global reach.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often small business owners with varied household sizes, falling primarily in the medium-income bracket, reflecting their entrepreneurial pursuits.
Employment Status
Income Distribution
Education Level
Shopify Behavior Analysis
Behavior Profile
Device Breakdown
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