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Digital Mandee Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Online Boutique Owner

Education: Bachelor's Degree, Business Administration

Age: 45

Gender: Male

Occupation: Retail Store Owner (transitioning online)

Education: Master's Degree, Marketing

Age: 32

Gender: Female

Occupation: Aspiring Entrepreneur

Education: Bachelor's Degree, Computer Science

Aisha Khan

Aisha Khan

Age: 38
Gender: Female
Occupation: Online Boutique Owner
Education: Bachelor's Degree, Business Administration
Industry: E-commerce
Channels: InstagramFacebookYouTube

Goals

  • To significantly increase online sales and expand her product lines
  • To build a strong and recognizable brand identity that resonates with her target customers
  • To effectively manage inventory and logistics for seamless order fulfillment and customer satisfaction.

Pain Points

  • Struggling to drive consistent traffic to her online store
  • Difficulty in creating engaging and high-converting marketing campaigns
  • Lack of time and expertise to manage all aspects of her e-commerce business effectively.

Digital Mandee Geographic Distribution

Digital Mandee primarily targets Pakistan, with significant reach in developed Western markets like the US, UK, and Canada, and a growing presence in the UAE.

Top Countries

Pakistan flag

Pakistan

70%
United States flag

United States

10%
United Kingdom flag

United Kingdom

7%
Canada flag

Canada

5%
United Arab Emirates flag

United Arab Emirates

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from medium to high-income households of 3-4 members, indicating established businesses or financially stable individuals.

Employment Status

Income Distribution

Education Level

Digital Mandee Behavior Analysis

Behavior Profile

Device Breakdown

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