Top Marketing Channels

GlobalSign

Content Marketing
Examples: Blogs, Whitepapers, Webinars
Campaigns: PKI Solutions for Enterprises, IoT Security Trends, Digital Signature Best Practices

Search Engine Marketing (SEM)
Examples: Google Ads, Bing Ads, SEO Optimization
Campaigns: SSL Certificate Deals, PKI Management Software, Code Signing Certificates

Social Media Marketing
Examples: LinkedIn, Twitter, YouTube
Campaigns: Cybersecurity Awareness Month, Product Launch Announcements, Industry Expert Interviews

Top Sales Channels

Direct Sales Team
Account Managers, Sales Engineers, In-person Demos
Enterprise Solutions Consultation, PKI Implementation Projects, Custom PKI Assessments

E-commerce Website
Online Certificate Purchase, Product Configuration Tools, Customer Portals
SSL Certificate Promotions, Digital Signature Service Subscriptions, PKI Automation Tools

Established brand reputation in the PKI and SSL market

Broad product portfolio covering various digital trust needs

Global reach and extensive partner network.

Can be perceived as less agile compared to specialized niche players

Pricing might be less flexible for smaller businesses

Dependence on certificate sales for a significant portion of revenue.

Growing demand for IoT security and device identity

Increasing regulatory pressure driving digital signature adoption

Expansion into new geographies with emerging digital economies.

Intense price competition in the SSL certificate market

Evolving cryptographic standards and potential for new vulnerabilities

Entry of new players offering alternative security solutions.