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Dairy Farmers of America (DFA) Target Audience

User Segments

Age: 58

Gender: Male

Occupation: Dairy Farm Owner/Operator

Education: High School Diploma

Age: 42

Gender: Female

Occupation: Dairy Farm Manager

Education: Bachelor's Degree in Agricultural Science

Age: 33

Gender: Male

Occupation: Aspiring Dairy Farmer

Education: Associate Degree in Dairy Management

David 'The Elder' Thompson

David 'The Elder' Thompson

Age: 58
Gender: Male
Occupation: Dairy Farm Owner/Operator
Education: High School Diploma
Industry: Dairy Farming
Channels: FacebookYouTubeX

Goals

  • To successfully transition the farm to the next generation while ensuring its long-term profitability
  • To maintain herd health and maximize milk production efficiently and sustainably
  • To stay informed on agricultural policies and advocate for fair pricing for dairy products.

Pain Points

  • Coping with fluctuating milk prices and market instability that impact profitability
  • Managing the increasing regulatory burden and paperwork associated with farming
  • Finding reliable and skilled labor to help with daily farm operations.

Dairy Farmers of America (DFA) Geographic Distribution

DFA primarily serves the US market, with a strong national presence. Limited international reach, mostly in neighboring North American countries and minor European presence.

Top Countries

United States flag

United States

95%
Canada flag

Canada

2.5%
Mexico flag

Mexico

0.8%
United Kingdom flag

United Kingdom

0.5%
Germany flag

Germany

0.3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

DFA's target users are often part of larger households (3-4 members) and are primarily in the medium to high income brackets, reflecting farm ownership.

Employment Status

Income Distribution

Education Level

Dairy Farmers of America (DFA) Behavior Analysis

Behavior Profile

Agricultural Technology
Rural Living
Community Development
Environmental Stewardship
Local Food Movements
Facebook Usage
YouTube Usage
LinkedIn Usage
Data-Driven Decisions
Sustainable Practices
Continuous Learning
Networking
Brand Loyalty
Ingredient Solutions
Consumer Education

Device Breakdown

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