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Dairy Farmers of America (DFA) targets a broad audience including consumers, potential farmer-owners, partners and the media. They engage consumers through their various dairy brands and educational content about dairy's benefits. DFA also targets potential farmer-owners by highlighting the benefits of joining their cooperative and offers various farm services.
DFA's primary market is the United States, which accounts for a significant majority of its user base. Mexico and Canada are also important markets, while China and Japan represent growth opportunities.
United States
Mexico
Canada
China
Japan
Primary age group concentration shows strong presence in:
31-35
Most active age range
DFA targets mainly middle-income families, typically with 3-4 members, reflecting the average household size and income demographics.
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