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Design Pickle Target Audience

User Segments

Age: 32

Gender: Female

Occupation: E-commerce Store Owner

Education: Bachelor's Degree in Business Administration

Age: 38

Gender: Male

Occupation: Digital Marketing Agency Founder

Education: Master's Degree in Marketing

Age: 29

Gender: Female

Occupation: Small Business Owner (Online Retail)

Education: Bachelor's Degree in Graphic Design

Evelyn Chen

Evelyn Chen

Age: 32
Gender: Female
Occupation: E-commerce Store Owner
Education: Bachelor's Degree in Business Administration
Industry: E-commerce
Channels: InstagramLinkedInFacebook

Goals

  • Increase online sales and customer conversion rates
  • Build a strong and recognizable brand identity across all platforms
  • Optimize marketing campaigns for higher ROI and customer acquisition.

Pain Points

  • Lack of consistent, high-quality visual content for product listings and social media
  • Difficulty managing multiple creative freelancers and ensuring brand consistency
  • High costs associated with in-house design teams or traditional agencies.

Design Pickle Geographic Distribution

Primary markets are North America, especially the US and Canada, followed by key European and Oceanic countries, indicating a global reach for creative services.

Top Countries

United States flag

United States

55%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

6%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Customers typically live in 2-4 person households, primarily with medium to high incomes, reflecting business owners or professionals.

Employment Status

Income Distribution

Education Level

Design Pickle Behavior Analysis

Behavior Profile

Digital Marketing
Content Creation
Entrepreneurship
Online Collaboration
Branding
Visual Identity
LinkedIn Usage
YouTube Usage
Facebook Usage
Desktop Usage
Seeking Consistency
Valuing Efficiency
Need Scalability
Seeking Predictability
Desire Fast Turnaround
Managing Design Needs
Avoiding Hiring Overhead
Seeking Reliable Partners
Interest in Technology
Business Growth Strategies

Device Breakdown

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