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D•engage is a customer-driven marketing platform that offers omnichannel campaign management, AI-driven optimization, and real-time customer data platform (CDP) capabilities. They provide solutions tailored to specific industries, including retail, finance, gambling, and media. D•engage helps businesses create meaningful customer relationships and navigate the evolving landscape of digital marketing.
Company : D•engage
Industry : Marketing AutomationCustomer Data PlatformDigital Marketing
D•engage Key Value propositions
D•engage Latest news
D•engage - Data-centric Marketing Automation
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NCAA adopts interim name, image and likeness policy - NCAA.org
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A Message from President Minouche Shafik | Office of the President
May 1, 2024 ... ... main encampment along with a new, smaller encampment. These actions were completed Tuesday night, and I thank the NYPD for their incredible ...
D•engage SWOT Analysis
Strengths
AI-powered personalization for enhanced customer experiences.Omnichannel campaign management for consistent brand messaging.Real-time CDP for data-driven decision-making.
Weaknesses
Potential lack of brand awareness compared to established competitors.Subscription pricing model may not be suitable for all businesses.Dependence on technology requires continuous updates and maintenance.
Opportunities
Expand into new industry verticals with tailored solutions.Forge strategic partnerships with complementary technology providers.Invest in research and development to stay ahead of market trends.
Threats
Intense competition in the rapidly evolving MarTech landscape.Data privacy regulations and compliance requirements.Rapid technological advancements may require significant adaptations.
Top Marketing Strategies for D•engage
Personalized User Onboarding
This strategy involves tailoring the onboarding process for each new user based on their specific needs and preferences. This will help D•engage improve user engagement, reduce churn, and boost product adoption by providing a more personalized and relevant user experience.
Content-Specific Call-to-Action Optimization
This involves crafting highly specific and targeted calls to action that align with the content each user interacts with. This strategy will help D•engage drive conversions and improve user engagement by creating a more relevant and compelling experience for users based on their current interests.
Product-Led Growth: Experience First, Sign-up Second
This strategy prioritizes providing users with a valuable product experience before asking them to sign up. D•engage can achieve higher conversion rates and better user acquisition by focusing on the product's value proposition and allowing users to experience its benefits directly.
D•engage User Persona
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Preferred platforms
GOALS
Frustrations
D•engage Geographic and Demographic Insights
Geographic Insights: D•engage's primary market is the US, followed by the UK. They have a notable presence in other English-speaking countries and Germany.
Top Countries
United States
45%
United Kingdom
20%
Germany
10%
Canada
8%
Australia
7%
Demographic Insights: D•engage's target audience is primarily males aged 35-44, reflecting the typical demographic of marketing executives.
Age Distribution
Gender Distribution
D•engage Socio-economic Profile
Household and Income Insights: D•engage's users typically belong to households of 2-4 people with medium to high income levels, indicating financial stability and decision-making power.
Educational and Employment Insights: D•engage's platform is primarily used by professionals in full-time employment with University or College-level education, highlighting their expertise in marketing.
Households Size
Income Distribution
Education Level
Employment Status
D•engage Behavioral Insights
Interest-Based Insights: D•engage's target audience shows strong interest in data analytics, digital transformation, customer experience management, marketing automation, AI, and business strategy.
Technology and Social Media Usage: D•engage's users prefer desktop devices and are active on professional platforms like LinkedIn, reflecting their business focus.
Interests
Device Breakdown
Social Media Usage
D•engage Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Braze | 35% | Mobile Marketing, Customer Engagement, Marketing Automation |
| Salesforce Marketing Cloud | 30% | CRM, Marketing Automation, Customer Data Platform |
| Adobe Experience Cloud | 25% | Digital Marketing, Analytics, Personalization |
