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Delpha Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Interior Designer

Education: Master's Degree, Interior Architecture

Age: 55

Gender: Male

Occupation: Residential Developer

Education: Bachelor's Degree, Civil Engineering

Age: 38

Gender: Female

Occupation: Home Renovation Project Manager

Education: Bachelor's Degree, Project Management

Isabelle Dubois

Isabelle Dubois

Age: 42
Gender: Female
Occupation: Interior Designer
Education: Master's Degree, Interior Architecture
Industry: Interior Design
Channels: InstagramLinkedInPinterest

Goals

  • To create aesthetically pleasing and highly functional bathroom designs for clients
  • To source unique, high-quality, and sustainable bathroom furniture and accessories
  • To stay updated on the latest trends and innovations in bathroom design and materials.

Pain Points

  • Finding suppliers who consistently deliver on quality and lead times
  • Balancing client's budget constraints with their desire for high-end finishes
  • Dealing with unexpected installation challenges or product incompatibilities.

Delpha Geographic Distribution

Delpha's primary market is France, with significant presence, and some distribution across key European countries like Germany, Belgium, Switzerland, and Spain.

Top Countries

France flag

France

85%
Germany flag

Germany

5%
Belgium flag

Belgium

3%
Switzerland flag

Switzerland

2%
Spain flag

Spain

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily targeting 2-4 person households, Delpha appeals to middle to high-income earners seeking quality bathroom solutions.

Employment Status

Income Distribution

Education Level

Delpha Behavior Analysis

Behavior Profile

Home Decor
Interior Design
DIY Home Improvement
Space Optimization
Customization
Aesthetic Appeal
Functional Design
Online Research
Social Media
Instagram
Facebook
YouTube
Pinterest
LinkedIn
Brand Engagement
Product Discovery
Visualizing
Ergonomics
Quality Seeking
Personalization

Device Breakdown

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