Top Marketing Strategies for Delasco

Delasco User Persona

Name:

Dr. Sarah Jones

Age :

38

Gender :

Female

Occupation :

Dermatologist

Industry :

Medical Aesthetics

Education :

MD, Dermatology

Preferred platforms

GOALS

• Achieve optimal patient outcomes by staying updated on the latest advancements in dermatological treatments and procedures
• Grow her practice by attracting new patients and retaining existing ones through excellent service and results
• Improve her practice's efficiency and profitability by streamlining operations and managing costs effectively

Frustrations

• Managing demanding patients with unrealistic expectations
• Keeping up with the rapid pace of new technologies and treatment options in the field
• Balancing patient care with administrative tasks and managing a busy practice

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

Plastic Surgeon

Industry :

Cosmetic Surgery

Education :

MD, Plastic Surgery

Preferred platforms

GOALS

• Deliver natural-looking, aesthetically pleasing results that enhance his patients' confidence and well-being
• Maintain a stellar reputation in the industry by adhering to the highest ethical standards and delivering exceptional patient care
• Expand his surgical repertoire by learning and mastering new techniques and procedures in cosmetic surgery

Frustrations

• Dealing with complications and managing patient expectations, especially in cases of revision surgeries
• The time-consuming nature of surgical procedures and the need to balance patient consultations with operating room time
• Staying ahead of the curve in a highly competitive field where new technologies and techniques emerge constantly

Name:

Emily Rodriguez

Age :

29

Gender :

Female

Occupation :

Aesthetic Nurse Practitioner

Industry :

Medical Aesthetics

Education :

MSN, Nursing

Preferred platforms

GOALS

• Build a thriving aesthetics practice that caters to the unique needs and desires of her patient base
• Master a wide range of non-invasive and minimally invasive procedures to provide comprehensive aesthetic services
• Establish a strong online presence and personal brand to attract new patients and build trust within the community

Frustrations

• Managing patient concerns and addressing unrealistic expectations, particularly with non-surgical procedures
• The competitive nature of the aesthetics industry, requiring continuous learning and marketing efforts to stand out
• Balancing the artistic aspects of aesthetic treatments with the scientific knowledge and safety protocols of medical procedures

Delasco Geographic and Demographic Insights

Geographic Insights: The United States is the primary market with a 90% share, followed by Canada and the United Kingdom. This suggests a strong North American focus with some international reach.

Demographic Insights: The target audience is primarily female (60%), reflecting the gender distribution within dermatology and aesthetics. The largest age group is 35-44, indicating experienced professionals.

Delasco Socio-economic Profile

Household and Income Insights: The target audience tends to have higher income levels, with 60% classified as high income. Household sizes vary, suggesting a mix of individual practitioners and families.

Educational and Employment Insights: Target users are primarily highly educated, with 95% possessing at least a university or college degree. This aligns with the focus on medical professionals, particularly those in private practice.

Delasco Behavioral Insights

Interest-Based Insights: Target users show a strong interest in medical aesthetics, skincare, and beauty trends, reflecting their professional domain. They are also invested in professional development and keeping up with industry advancements.

Technology and Social Media Usage: Users prefer professional networking and visual platforms like LinkedIn, YouTube, and Instagram. They primarily use desktop devices for browsing and purchasing.

Delasco Top Competitors