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Executive Summary

Industries

Digital AdvertisingAd-TechProgrammatic Advertising

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

DeepSee.io Top Products

Ad Quality Metrics by DeepSee
Custom Reporting Lists
Publisher Compliance Data

Brand Positioning

DeepSee.io positions itself as the leading data and intelligence platform for programmatic advertising, specializing in ad quality and compliance. They empower advertisers and agencies to optimize ROI, ensure brand safety, and reduce manual AdOps work through internet-scale publisher insights.

Customer Sentiments

Customer sentiment appears positive, as evidenced by the focus on tangible ROI lifts and efficiency gains (e.g., 150% Prospecting ROI Lift). The platform addresses core pain points like reducing time-consuming AdOps work and ensuring publisher compliance, indicating strong alignment with customer needs.

DeepSee.io Key Value Propositions

DeepSee.io's key value proposition is providing robust, internet-scale data and intelligence to enhance programmatic advertising quality and compliance. This enables clients to maximize ROI, improve viewability, ensure brand safety, and significantly reduce manual ad operations tasks.

Ad Quality Assurance
Publisher Compliance
ROI Optimization
Reduced AdOps Work

DeepSee.io SWOT Analysis

Strengths

Internet-scale data for any publisher.

Robust quality signals enhance ad performance.

Reduces manual AdOps work for efficiency.

Weaknesses

Specific pricing details not publicly available.

Primary location not disclosed in context.

Reliance on programmatic ad market health.

Opportunities

Growing demand for ad quality and compliance.

Expand into new ad tech segments.

Partnerships with DSPs and agencies.

Threats

Intense competition from established players.

Evolving privacy regulations impact data.

Economic downturns affect ad spend.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

DeepSee.io Target Audience

View Details

Geographic Insights

Primarily targeting mature programmatic advertising markets, with significant presence in North America and key European countries, indicating a focus on regions with high digital ad spend.

Top Countries

United States flag

United States

45% market share

United Kingdom flag

United Kingdom

15% market share

Canada flag

Canada

10% market share

Australia flag

Australia

7% market share

Germany flag

Germany

5% market share

DeepSee.io Audience Segments

AdOps Manager

28-45 years

Male • Female

North America • Europe • APAC

Media Buyer/Strategist

30-55 years

Male • Female

North America • Europe

Head of Research/Data Analyst

35-50 years

Male • Female

Global

Brand Marketing Executive

40-60 years

Male • Female

Global

Ad-Tech Sales/BD

25-40 years

Male • Female

North America • Europe • APAC

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor DeepSee.io

Interactive ROI Calculator

Create an interactive ROI calculator on DeepSee.io's website. This tool will allow potential customers to input their current advertising metrics and see the potential ROI lift they could achieve by using DeepSee.io's platform, showcasing quantifiable value upfront.

Learn more

Personalized User Onboarding

Develop a personalized onboarding experience for new DeepSee.io users. This will involve segmenting users based on their roles (e.g., media buyer, AdOps manager) and tailoring the initial platform tour and feature introductions to address their specific needs and pain points, improving initial engagement and adoption.

Learn more

Product Benefit Reinforcement in Onboarding

Reinforce the key benefits of DeepSee.io throughout the onboarding process. This involves highlighting how each feature directly contributes to improvements in prospecting ROI, impression viewability, and targeting ROI, making the value proposition immediately clear.

Learn more

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