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DataCamp Target Audience

DataCamp's target audience are individuals and businesses looking to develop data skills. The website likely offers courses and resources for learning data science and analytics. The emphasis on 'datalab' implies a focus on practical, applied learning experiences.

User Segments

DataCamp Geographic Distribution

DataCamp's primary market is the US and India, indicating a strong presence in tech-driven economies. The UK, Canada, and Germany follow, suggesting a global reach.

Top Countries

United States flag

United States

35.2%
India flag

India

20.5%
United Kingdom flag

United Kingdom

8.7%
Canada flag

Canada

5.9%
Germany flag

Germany

4.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The majority of DataCamp's target users fall within the 'Medium' income bracket, with a significant portion living in households of 2 or 3-4 individuals.

Employment Status

Income Distribution

Education Level

DataCamp Behavior Analysis

Behavior Profile

Device Breakdown

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