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Dashing Diva Target Audience
User Segments
Age: 19
Gender: Female
Occupation: Student
Education: High School
Age: 23
Gender: Female
Occupation: Retail Associate
Education: Associate Degree
Age: 25
Gender: Female
Occupation: Hospitality Worker
Education: Bachelor's Degree
Chloe the College Crafter
Goals
- To express my personal style through creative and affordable nail art without breaking my student budget
- To easily achieve trendy nail looks for social events and everyday wear without visiting a salon
- To share my DIY beauty successes and inspire others on social media.
Pain Points
- Lack of disposable income limits my ability to buy expensive beauty products
- Limited time due to academic commitments to spend on intricate beauty routines
- Difficulty finding high-quality, long-lasting nail products that are also easy to apply for beginners.
Dashing Diva Geographic Distribution
Primarily serving North America, with significant presence in the US and Canada. Expanding to select international markets, including the UK, Australia, and South Korea, leveraging K-Beauty influence.
Top Countries
United States
Canada
United Kingdom
Australia
South Korea
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often from 2-4 person households with medium to high incomes, valuing affordable quality and convenience over frequent salon visits.
Employment Status
Income Distribution
Education Level
Dashing Diva Behavior Analysis
Behavior Profile
Device Breakdown
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