GOALS

• Develop and execute a comprehensive marketing strategy that increases brand awareness, generates leads, and drives sales for the company's e-commerce platform
• Effectively manage a team of marketing professionals, providing guidance, mentorship, and support to achieve departmental goals and individual growth
• Stay ahead of the curve on emerging marketing trends and technologies, particularly in the digital and social media landscape, to ensure the team's campaigns remain effective and innovative

Frustrations

• Securing buy-in from senior management on new and creative marketing initiatives, often facing resistance to budget allocation or perceived risk-taking
• Measuring the ROI of marketing campaigns across multiple channels and touchpoints, struggling to connect specific activities to tangible business outcomes
• Maintaining consistent brand messaging and campaign execution across different teams and platforms, often encountering inconsistencies that dilute the brand image

GOALS

• Successfully deliver complex consulting projects on time and within budget, effectively managing client expectations, project scope, and team dynamics
• Develop strong client relationships built on trust, communication, and a deep understanding of their business needs and challenges
• Continuously improve her project management skills and knowledge, seeking out opportunities for professional development and staying informed about industry best practices

Frustrations

• Navigating internal team conflicts and communication breakdowns that hinder project progress and create unnecessary delays
• Keeping team members motivated and engaged throughout long and demanding consulting projects, especially when working remotely or across different time zones
• Accurately forecasting project timelines and budgets, often encountering unexpected challenges or scope creep that throws off initial estimates