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Industry Landscape
The digital media and publishing industry is undergoing significant transformation, driven by evolving consumption habits and technological advancements. While traditional print media faces challenges, digital platforms are thriving, focusing on engagement through diverse content formats, personalized experiences, and new monetization strategies like sponsored content and affiliate marketing. Competition is high, necessitating continuous innovation.
Total Assets Under Management (AUM)
Digital Advertising Spending in Japan
~¥3.35 trillion (approx. $22.7 billion USD) in 2023
(15.0% CAGR)
- Digital advertising spending continues robust growth.
- Driven by social media and video advertising.
- Strong shift from traditional to digital channels.
Total Addressable Market
Approximately $25 billion
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI
Generative AI can automate content creation, personalization, and summarization, enhancing efficiency and tailoring content to individual user preferences.
Personalized Content Algorithms
Advanced algorithms can analyze user behavior and interests to deliver highly personalized content feeds, increasing engagement and time spent on the platform.
Interactive Media Formats
Integration of AR/VR, interactive quizzes, and shoppable content can create immersive experiences, boosting user engagement and monetization opportunities.
Impactful Policy Frameworks
Act on Improvement of Transparency and Fairness in Digital Platforms (2020)
This act aims to ensure transparency and fairness in transactions between digital platform operators and businesses, requiring disclosure of terms and conditions, and prohibiting certain unfair practices.
Croissant Online, as a digital platform operator, must ensure greater transparency in its advertising and sponsored content partnerships.
Amendment to the Copyright Act (2020)
This amendment strengthens copyright protections against online piracy and illegal downloads, and introduces new regulations for content usage.
Croissant Online benefits from enhanced protection for its original content, but must also ensure all third-party content usage complies with stricter copyright regulations.
Personal Information Protection Act (APPI) Amendment (2022)
The amended APPI imposes stricter requirements for the collection, use, and disclosure of personal data, including new rules for data breaches and cross-border data transfers.
Croissant Online must enhance its data privacy practices and transparency regarding user data collection to comply with stricter regulations, impacting user data management and ad targeting.
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