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Salesforce Marketing Cloud
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Salesforce Marketing Cloud
Comprehensive platform with wide range of features
Strong brand recognition and market leadership
Extensive integration capabilities with other Salesforce products
High cost and complexity for smaller businesses
Steep learning curve for new users
Can be overwhelming due to vast feature set
Expansion into new vertical markets
Further development of AI and predictive analytics
Growth in cloud-based solutions adoption
Intense competition from specialized MarTech vendors
Data privacy regulations and compliance challenges
Customer churn due to complexity or cost
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